• Nassia Skoulikariti, Omnichannel & CX  Program Director – MEF

• Matt Ekram, Advisor – MEF

Welcome and Opening Remarks

• Robert Gerstmann, MEF Chairman, Chief Evangelist & Co-Founder – Sinch

 Insights on current trends and future predictions in omnichannel communication.

• Gavin Patterson, Director of Data – MEF

Know your customer. What are the data guiding omnichannel trends, challenges and opportunities. How people are communicating with eachother.

• Matt Ekram, Advisor – MEF

• Dr. Marco Lafrentz, Vice President of Business and Market Development – Netnumber

As consumer expectations grow for a seamless omnichannel experience, communications fraud remains the proverbial fly in the ointment, cutting across virtually all channels. Indeed, from text messaging to voice calls to VoIP, finding new, innovative and actionable fraud prevention methods endures as one of the biggest challenges facing the industry today. Within this battle to stay one step ahead of the fraudsters, the ability to verify and vet every phone number in an omnichannel environment has become the linchpin for fraud prevention success.
Fortunately, Number Intelligence as a Service (NIaaS) solutions already exist that enable providers to validate number accuracy in real time. However, more solutions are needed as fraudsters grow increasingly sophisticated and traditional fraud prevention tools like SMS firewalls no longer work. Now, with the Fraud Prevention Registry (FPR), a new and innovative resource, the telecom and digital messaging ecosystems can share fraud data to fight fraud holistically, especially amid the expected migration of SMS traffic to RCS and beyond. Developed by netnumber, this co-op format registry contains phone numbers supplied by telecom providers, financial institutions and more confirmed to have been involved in fraud. Registry users can access the fraud data via a real-time API or data feed of their relevant FPR partition. The FPR is another example of how number verification solutions remain the bedrock for greater fraud-fighting effectiveness and better user experiences.
Don’t miss this chance to learn more about this first-of-its-kind fraud prevention registry!

• Nassia Skoulikariti, Omnichannel & CX  Program Director – MEF

• Nicholas Scallan, Chief Operating Officer – Haud

• Milorad Mitovich, Head of Global Enteprise Solutions – Mitto

• Viktorija Radman, Telecom Business Director – Infobip

• Nick Lane, Chief Messaging Officer, Messagologist, & Founder, Mobilesquared

As A2P SMS adapts to a dynamic omnichannel world, this session explores the evolving commercial models driving its growth and profitability. We’ll uncover strategies for monetizing A2P SMS alongside other channels, balancing cost-efficiency with customer engagement, and leveraging innovative pricing to amplify reach and revenue across SMS, chat apps, and more.

• Isabelle Paradis, Advisor – MEF

• Divya Wakankar, Executive Vice President Strategy, New Business & CMO – Bics

• Amira Akra, Product Manager – Messaging – Vodafone

This fireside chat with Divya Wakankar, EVP Strategy, New Business and CMO at BICS discusses how telecom carriers can move beyond traditional roles to drive seamless, data-enabled omni-channel experiences. Explore how carriers can support brands in delivering cohesive, global real-time engagement across channels, paving the way for the next evolution in customer interaction.

• Matt Ekram, Advisor – MEF

• Dave Boddington, Group Product Manager – Infobip

• Rew Golding, Senior Director of Product Management & Product Marketing – Upland Software

This panel will examine the evolving landscape of Rich Communication Services (RCS) in light of Apple’s recent announcement of support. Experts will discuss how this development is impacting the industry, the most popular use cases, and the barriers to wider adoption. The conversation will explore how brands are reacting to RCS, the need for education and awareness, and how it fits into broader omnichannel strategies. The session will conclude with predictions for the next 12-18 months and the long-term future of RCS in digital communications.

• Stuart Mitchell, Advisor – MEF

• Alex Duncan, CEO – Openmind Networks

• John Bruner, CEO – Aegis Mobile

• Tim Atkinson, RCS Business Development Manager – Google

The panel will delve into RCS technology, comparing it with traditional SMS and exploring monetization opportunities for operators and enterprises alike. Key challenges, such as technical integration, enterprise onboarding, and cost management, will be discussed, as well as Google’s efforts to expand adoption and OpenRCS’s control, security, and billing features.

• Matt Ekram, Advisor – MEF

• Paul Louden, Regional Director for North West EMEA- Sinch

• Tim Biddle, Director of Operator Relations – Sinch

RCS business messaging enables customers to deliver secure, interactive, and branded conversations that take customer engagement to new heights! Discover how RCS is transforming messaging experiences and can unlock new business opportunities within your customer base

• Nick Millward, Advisor – MEF

• Tim Atkinson, RCS Business Development Manager – Google

Real-world insights from industry leaders on omnichannel strategies.

• Nick Millward, Advisor – MEF

• Renisha Rowe, Business Partner Manager – Meta

Balancing automated and human interactions in voice communication.

• John Bruner, CEO – Aegis Mobile

• Claudine Bell, Partner Business Manager – Messaging & Payments (Wholesale) – Virgin Media O2

• James Williams, CEO – MrConnectivity

Join John Bruner the CEO of Aegis Mobile, experts in Brand Intelligence and Assurance, and Claudine Bell who is leading the charge for all things Messaging related for the UK mobile network operator Virgin Media O2, in putting this topic under the microscope. In this conversation steered by James Williams, MrConnectivity, you’ll hear about just how important Brand Verification really is for RCS, A2P Messaging, Voice and APIs. Learn what best practice looks like and come to understand all the complexities needing to be navigated along the way.

• Nick Rossman, Director of Products – MEF

• Anurag Aggarwal, Chief Revenue Officer – GMS

• Molly Gatford, Research Analyst – Juniper Research

• Danny Preiskel, Senior Partner – Preiskel & Co

Ensuring compliance across various channels and regions.

• Nick Lane, Chief Messaging Officer, Messagologist, & Founder – Mobilesquared

Is CPaaS still just a buzzword, or has it truly evolved into a transformative force? In this session Nick Lane Chief Messagologist at Mobilesquared will look into the real growth drivers behind omnichannel solutions, uncovering what’s fueling progress and where the hype ends. He’ll also cover how consumers genuinely perceive the omnichannel experience, distinguishing the platforms that delight from those that frustrate. Discover which communication channels are emerging as the heroes, creating seamless experiences, and which ones are falling short, becoming the villains of the omnichannel journey

• Isabelle Paradis, Advisor – MEF

• Daniela Carvalho, Lash Artist – Entrepreneur

• Shivani Sondhi, Portfolio & Events Manager – Vodafone

Join us as we close the day with insights from two dynamic young leaders who are redefining customer engagement! In back-to-back fireside chats, Daniela Carvalho, an entrepreneurial lash artist, and Shivani Sondhi from Vodafone will share fresh perspectives on connecting with the next generation.

From embracing digital-first engagement to replacing outdated practices with authentic connections, these inspiring women reveal what brands need to do to stay relevant. Expect candid discussions on leveraging social media, adopting unconventional strategies, and navigating the emotional impact of constant connectivity. Discover their thoughts on transparency, social responsibility, and the trends shaping customer interaction for tomorrow.

If you’re curious about the future of brand engagement, these sessions are a must!

• Dario Betti, CEO – MEF

Summarizing insights and future action items for enterprise omnichannel strategies