Skip to main content
Smart Home Devices

Smart Home Devices

Your Smart Home: Daily Habit or Just a Gadget? More non-Europeans than Europeans use their smart home devices daily, with 52% of non-Europeans using them once a day or more often, compared to 39% of Europeans, according to MEF’s 11th Annual Consumer Survey. The higher usage of smart home devices…
nuky
November 21, 2025
Data Privacy and Security

Data Privacy and Security

Consumers Take More Control Over Personal Data They Share Online When it comes to feeling in control of the personal information that they share online, more than half of global consumers, or 52%, now only use apps and services that they trust, according to MEF’s 11th Annual Consumer Survey. Further,…
nuky
November 7, 2025
M2M

M2M

Cellular M2M Connections Near 4bn End-2024 The increased adoption of connected devices across both industry and government has seen the number of cellular machine-to-machine (M2M) connections surge dramatically over the past 5 years - boosted by falling hardware and connectivity costs, as well as the increased rollout of cellular technologies…
nuky
October 31, 2025
West Europe Active Users

West Europe Active Users

West Europe Leads the World in Active Mobile Users! The economic area of West Europe, stretching from the shores of the Mediterranean Sea to the the Arctic coast of Norway, is one of the world's wealthiest regions and provides great opportunity for enterprise sales and marketing and, specifically, in the…
nuky
October 24, 2025
South African Gamers

South African Gamers

Almost Half of South African Mobile Gamers still Pay-to-Play Eighty percent of all smartphone users in South Africa now play games on their mobile device, according to the latest annual consumer survey conducted by MEF, up slightly from the 78% seen in 2023 and 2024. However, while the number of…
nuky
October 17, 2025
Annual Spend on e-SIMs

Annual Spend on e-SIMs

Device Capability and Telco Availability Drive up e-SIM ARPU e-SIMs have become an affordable, easier way for consumers to remain connected while traveling – no more expensive and tricky-to-provision international roaming! – and to more quickly add multiple phone numbers to their device, for personal and work use. All new…
nuky
October 3, 2025
East Asia / Indonesia

East Asia / Indonesia

Indonesian Carriers Playing Catch-Up with Cellular M2M Indonesia is by far the most populous country in East Asia and will count almost 25% of the total 1.43 billion SIM connections across the 15 countries in the region by the end of 2025. However, while the Emerald of the Equator leverages…
nuky
September 25, 2025
Customer Care

Customer Care

Consumers Not Getting the Customer Care Message The lack of any customer care interaction at all via mobile on a weekly basis between brands and consumers is disturbingly high. According to MEF’s Annual Consumer Survey, almost a fifth of consumers globally - 19% on average - said they received zero…
Myra Bachtiar
September 25, 2025
Facebook

Facebook

How Much Do You Trust Content on Facebook? Meta faces persistent criticism that Facebook is widely used for the spread of misinformation and disinformation – arguably not helped by its decision earlier this year to replace external paid fact-checkers with an X-style ‘Community Notes’ system. And so, it’s official: Just…
Myra Bachtiar
September 25, 2025
MEF