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Data Sharing

66% of Users Still Concerned About Data Sharing and Avoid When Possible Two thirds of smartphone users surveyed by MEF remain concerned about the amount of their personal data that is collected when using mobile apps and services and, as a result, avoid sharing their personal data whenever possible. The…
Myra Bachtiar
August 9, 2024

Indonesia

WhatsApp Rules Commercial Mobile Messaging in Indonesia Almost three times as many smartphone users in Indonesia receive promotional messages from companies via WhatsApp (74%) compared to SMS (26%). The latest research from MEF shows WhatsApp messaging in Indonesia is 41pp above the global average, with SMS 9pp lower. The third…
Myra Bachtiar
August 9, 2024

LTE/5G

Asia Pacific Leads on LTE Deployments... Europe on 5G There are currently around 663 network deployments of LTE technology worldwide, according to the latest research from MEF - equivalent to 89% of the 742 mobile network operators (MNOs) counted across the 218 markets covered by MEF Data. At the same…
Myra Bachtiar
June 6, 2024

6 Months I Have…

Digital Wallets and Work-Related Apps Lead Growth in Mobile Usage More of us are using our smartphones to navigate daily life with an average 6% growth in users across the top 5 mobile behaviours witnessed from 2022 to 2024. The highest growth was recorded for using mobile or digital wallets…
Myra Bachtiar
June 6, 2024

RCS

The Rise of RCS Business Messaging India, South Africa, Mexico, Spain and France saw the largest percentage growth in users of RCS commercial messaging in 2024, according to the latest research from MEF. These five markets together saw an average 4% increase in the number of opted-in smartphone users that…
Myra Bachtiar
June 6, 2024

India

India's Scores Above Average for Mobile User Trust India's Trust Index stands at a creditable 63%, according to the latest data from MEF's 10th Annual Consumer Trust Survey - well above the global average of 55%. The Trust index is calculated against awareness of how personal data that is shared…
Myra Bachtiar
May 13, 2024

Fraud Text

Almost 40% of Smartphone Users Receive Fraudulent Text Messages A total of 39% of smartphone users surveyed by MEF have received fraudulent text messages that aim to harvest sensitive personal data such as passwords and account information. However, there is a marked difference in the rate of these attacks depending…
Myra Bachtiar
May 13, 2024

Technology Advances

58% Think Personal Data is Less Secure Due to Advances in Technology A majority of smartphone users surveyed by MEF across 13 countries worldwide believe that advances in technology are actually making their online personal data less secure. The most negative views towards technological advancements impacting personal data security were…
Myra Bachtiar
May 13, 2024

Harm on Mobile

Most Mobile Data Attacks Still Via Email... SMS Second! Most incidents of Phishing or Spoofing on smartphones still occur via Email, according to MEF's 9th Annual Trust Study, with 52% of users reporting personal experience of data harm via this channel. Surprisingly, 39% of those users still took no preventative…
Myra Bachtiar
May 13, 2024

Mobile Connections

Mobile Cellular Data Connections Rise 75% Since 2016 The total number of cellular connections worldwide with mobile data (excluding M2M) have risen 75% since the end of 2016 - from 3.89 billion to 6.82 billion. Mobile data connections comprise both Talk, Text & Data SIMs and Data-only SIMs. Over the…
Myra Bachtiar
March 22, 2024
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