Personal Data & Identity Archives

Smart Home Devices

Your Smart Home: Daily Habit or Just a Gadget? More non-Europeans than Europeans use their smart home devices daily, with 52% of non-Europeans using them once a day or more often, compared to 39% of Europeans, according to MEF’s 11th Annual Consumer Survey. The higher usage of smart home devices…

nukyNovember 21, 2025

Mobile Number Intelligence

One World, Two Views: Mapping the Global Divide on Mobile Number Intelligence More non-Europeans than Europeans have a positive view of businesses using their mobile phone numbers to verify their identities. Over half of non-European respondents to MEF’s 11th Annual Consumer Survey, or 51%, said they viewed mobile number intelligence…

nukyNovember 14, 2025

Data Privacy and Security

Consumers Take More Control Over Personal Data They Share Online When it comes to feeling in control of the personal information that they share online, more than half of global consumers, or 52%, now only use apps and services that they trust, according to MEF’s 11th Annual Consumer Survey. Further,…

nukyNovember 7, 2025

East Asia / Indonesia

Indonesian Carriers Playing Catch-Up with Cellular M2M Indonesia is by far the most populous country in East Asia and will count almost 25% of the total 1.43 billion SIM connections across the 15 countries in the region by the end of 2025. However, while the Emerald of the Equator leverages…

nukySeptember 25, 2025

Controls for Managing Unsolicited Texts or Emails

Consumers Feel More in Control of Spam Spam texts and emails have long been the bane of digital consumers, and of the key stakeholders in the consumer engagement ecosystem. Telcos, CPaaS providers, hyper-scalers, industry associations and others - including, most recently, Apple - are facing head-on the challenges of detecting,…

nukySeptember 25, 2025

Facial Recognition Access Technologies

High Income Households More Positive Towards Facial Recognition Access Technologies Imagine unlocking your house, accessing your office building or entering a concert venue just by looking at a camera. It sounds convenient, right? Well, it turns out how we feel about this future isn't universal. According to MEF's 11th annual…

Myra BachtiarAugust 29, 2025

How do you feel about sharing your personal data with mobile apps and services?

Growing Confidence in Online Safety MEF's 11th Annual Consumer Survey tells an encouraging story about our evolving relationship with technology. Global confidence in online safety has jumped from 52% to 63% over just three years, and from 64% to 71% in the UK. This isn't just about getting comfortable with…

Myra BachtiarJuly 3, 2025

Controls on Misleading News or Information

Canada Sees Progress in Combatting Misinformation MEF's 11th Annual Consumer Survey shows that belief in controls on misleading news and information has improved globally over the past three years - up 5 percentage points from 45% in 2023 to 50% by 2025. Canada is also part of this positive wave,…

Myra BachtiarJune 27, 2025

RCS on iPhone in Nordics

iPhone Support for RCS in the Nordics Would Double Business Reach iPhone connections across the seven Nordic markets averaged 51.9% of total broadband handsets at the end of 2024, according MEF Data The highest percentage of iPhones was seen in the Faro Islands (74.4%) to a low of 27.4% in…