Latest Articles
Eighty percent of all smartphone users in South Africa now play games on their mobile device, according to the latest annual consumer survey conducted by MEF, up slightly from the 78% seen in 2023 and 2024. However, while the number of gamers that pay-to-play stood at 47% of the total…
Flipkart has injected $30M into Supermoney, its fast-growing fintech arm that already ranks fifth in India’s UPI market with 250M+ monthly transactions. Leveraging Flipkart’s 450M shoppers, Supermoney offers payments, credit, and trading, distributing $700M in loans. Its rise reflects commerce-fintech convergence, ecosystem lock-in, and data-driven competition. MEF CEO Dario Betti…
OpenAI’s first study on ChatGPT use (Sept 15, 2025) shows it’s now mainstream, with major adoption in work, education, and programming. Users see it as a productivity tool rather than a lifestyle assistant. While early-stage and limited in scope, the report sets a baseline for future research. MEF CEO Dario…
Rahima Ouadfel, Vice President of Growth of Smadex, explains how programmatic advertising is shaping user acquisition and media transparency at the Global Carrier Billing & Mobile Payments Summit in Amsterdam. The event gathered operators, merchants, aggregators, and ad platforms to explore the future of mobile payments, with Smadex highlighting data-driven…
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