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The evolution of new interactive content reaching the mobile global masses

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Creator Subscription Platforms: OnlyFans, Patreon, Etc. Are Redefining Monetisation, Content, and Compliance in the Digital Economy

| Content & Advertising | No Comments
Creator subscription platforms like OnlyFans, Patreon, and emerging rivals are transforming how digital content is monetised, distributed, and regulated. By enabling direct-to-fan subscriptions, these platforms empower creators to earn sustainable income while bypassing traditional gatekeepers. Their rapid evolution is reshaping the digital economy, raising new opportunities—and challenges—for compliance, payments, and…

UK Consumers Go Post-Material: Services Over Devices in a Maturing Digital Market

| Content & Advertising | No Comments
A new survey from Deloitte paints the 2025 digital UK consumers. They are holding onto smartphones longer, with fewer planning new device purchases as digital services outweigh hardware appeal. Social media fatigue and de-digitalisation trends are rising, with one in five deleting apps to reclaim time. For the mobile industry,…

WhatsApp Business Voice: From Limited Support to Strategic Platform

| Content & Advertising, Messaging Channels | No Comments
WhatsApp Business voice capabilities have progressed from limited manual calls and voice notes to a fully integrated, AI-enabled platform supporting in-thread voice calls and programmable voice messaging via API. This transformation enables businesses to provide seamless, context-rich customer interactions, driving substantial revenue growth and reshaping the mobile ecosystem. MEF CEO…

Navigating Gartner’s CPaaS Magic Quadrant

| Content & Advertising | No Comments
The communications landscape is evolving at an unprecedented pace. As customer experience, digital commerce, and employee collaboration become paramount, Communications Platform as a Service (CPaaS) has transformed from a tactical tool into a strategic backbone for enterprises worldwide. The latest Gartner Magic Quadrant for CPaaS, released on July 21, 2025,…

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Anzelle Robertson

Program Director: DCB, Content & Advertising

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MEF