Latest Articles
Snapchat’s latest partnership signals a bold step into the evolving world of AI-powered chat. With new integrations set to reshape how users interact and discover information inside the app, the move could mark a turning point for Snap’s broader strategy. MEF CEO Dario Betti takes a look at what this…
WhatsApp’s First EU Interoperability Partners Named – But Will BirdyChat and Haiket Move the Needle?
WhatsApp is set to connect with two small European messaging apps as part of efforts to comply with the EU’s Digital Markets Act. The move hints at future cross-app messaging, user choice, and security considerations. MEF CEO Dario Betti explains that this rollout offers an early look at interoperability while…
YouTube is stepping deeper into the world of commerce, where creators, communities, and content increasingly shape how people discover and buy products. As social platforms evolve into shopping ecosystems, YouTube’s latest report explores how influence turns into action. MEF CEO Dario Betti highlights the growing power of “shoppable communities” and…
Google Play’s move into third-party digital gift cards marks a subtle but meaningful expansion of how mobile platforms enable everyday value exchange. The shift hints at new dynamics in payments, brand reach, and the wider mobile ecosystem as stored-value options evolve. MEF CEO Dario Betti explains how this development may…
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