Messaging Channels Archives - Page 52 of 53

Spotlight on: Hiya

The best way to fight back against phishing is to help people to know they are being phished. So says Stanley Kim, general manager of communications experience at Hiya. He talked to MEF about the power of ‘caller ID’ to combat phone spam… Last summer, a study revealed that email…

Tim GreenMay 25, 2016

Messaging Channels

Don’t forget about good old SMS!

Fresh from her recent talk at the B2B Marketing Expo on how to leverage SMS to make you a smarter marketer, Gillian Hughes, Vice President of Corporate Sales at Veoo shares her thoughts on the renaissance of SMS and how it is proving to be an effective channel for many…

MEFMay 24, 2016

Messaging Channels

The cost of fraud in the A2P SMS ecosystem, a back-of-the-envelope calculation

Fraud costs businesses and consumers money - but the size of the loss is often hard to quantify. As MEF launches a new Messaging Initative, Rob Malcolm, SVP of Corporate Development at Mblox, one of the 25 programme founders, explores what fraudulent activity is really costing the A2P SMS ecosystem...…

MEFMay 19, 2016

Messaging Channels

Brazil focus: the government’s on-off war with WhatsApp

Brazilian authorities have twice blocked access to WhatsApp, infuriating millions of app users. The issue illustrates the ongoing tension between the desire to protect personal privacy and also to pursue criminals. When nearly everyone has a mobile computer (smartphone) and a data connection and a messaging app, it means everyone…

MEFMay 19, 2016

Messaging Channels

MEF launches new programme to tackle fraud and grow mobile messaging market

MEF has today published the A2P Messaging Fraud Framework – the first release from its new industry programme The Future of Messaging. It identifies 11 distinct fraud types that impact the global messaging business today. 25 companies have developed the Framework as part of a two-year programme launched in Q4…

MEFMay 17, 2016

Content & Advertising Messaging Channels Payments & Commerce

Mobile coupons: is their redemption finally at hand?

Apple Wallet is so underexposed, even converts still call it Passbook. But it's a potentially brilliant channel for saving and redeeming retail coupons. Tim Green wonders if 'save to Wallet' is finally about to become a thing ... This week, British shoppers of a certain age were moved by the…

Tim GreenApril 28, 2016

Guest blog Messaging Channels

Mobile messaging: don’t go grey, it doesn’t pay!

A2P messaging is big business, but operators are losing revenue to non-contracted "grey" routes. Here Rob Malcolm, SVP of Corporate Development at Mblox sheds light on the intricacies of SMS routing, and explains how grey routes can end up costing businesses significantly more than legitimate services.

MEFApril 20, 2016

Messaging Channels

Two-factor authentication in the (mobile) enterprise [infographic]

For IT departments, allowing mobile to become a part of the computing infrastructure of an enterprise - by allowing access via mobile devices - presents real problems in terms of security and as a result IT managers are resistant. Yet the benefits of allowing remote access or including employee devices…

MEFFebruary 15, 2016

Interviews Messaging Channels

Industry views: how will mobile messaging fare in 2016?

Mobile messaging is increasingly the cornerstone of business to consumer communications. Whether it’s to authenticate a user of a service, a notification or as part of a marketing push, messaging is often the mission critical part of a growing number of mobile consumer services. There are however threats to the…

Tim BanksJanuary 5, 2016

Messaging Channels

Happy birthday SMS: the evolution of the text message (infographic)

Today is the 23rd anniversary of the first ever text message (December third 1992) sent from a developer called Neil Papworth and received by Vodafone director, Richard Jarvis on his Orbitel 901 handset (which weighed in at a hefty 2.1 KG). It was sent from Papworth's computer, as mobile phones…

Tim BanksDecember 3, 2015

Spotlight on: Hiya

Don’t forget about good old SMS!

The cost of fraud in the A2P SMS ecosystem, a back-of-the-envelope calculation

Brazil focus: the government’s on-off war with WhatsApp

MEF launches new programme to tackle fraud and grow mobile messaging market

Mobile coupons: is their redemption finally at hand?

Mobile messaging: don’t go grey, it doesn’t pay!

Two-factor authentication in the (mobile) enterprise [infographic]

Industry views: how will mobile messaging fare in 2016?

Happy birthday SMS: the evolution of the text message (infographic)

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Join 20,000 Mobile Experts – Sign up for the MEF newsletter

Subscribe for regular MEF updates

We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy