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ID & Data

Three Out Of Three For Meta As Instagram Tops 3 Billion! Content & AdvertisingID & Data

Three Out Of Three For Meta As Instagram Tops 3 Billion!

Gavin Patterson, MEF’s Director of Data, explains how Instagram’s latest milestone marks a defining moment for Meta’s ecosystem. With 3 billion people now active on the platform each month, Instagram’s evolution from social sharing to messaging, video and commerce raises new questions about growth, engagement and the balance between innovation…
Sam Hill
October 7, 2025
Indonesia’s Digital Leap : A Market Overview Content & AdvertisingID & DataPayments & Commerce

Indonesia’s Digital Leap : A Market Overview

Indonesia is one of the world’s most dynamic and fast-evolving mobile-first markets. With a population of over 282 million and more than 64 million SMEs, the country represents both an immense opportunity and a complex challenge for mobile ecosystem stakeholders. The government’s Golden Indonesia 2045 vision and Digital Roadmap 2021–2024…
Sam Hill
September 29, 2025
Names, Records, Permissions, Rights. Welcome to the Knotty World of Agentic ID ID & Data

Names, Records, Permissions, Rights. Welcome to the Knotty World of Agentic ID

OpenAI just launched an intelligent agent based on ChatGPT. Exciting. But the new agentic era poses head-scratching questions around identity and authentication. Tim Green, Programme Director for MEF ID and Data, outlines the big issues. I remember the day I first heard about intelligent agents. I was on stage at…
Sam Hill
September 3, 2025
The Future of Omnichannel CPaaS ID & Data

The Future of Omnichannel CPaaS

The future of the Omnichannel/CPaaS (Communications Platform as a Service) messaging market is on a trajectory for substantial growth in 2025, with its value estimated to be between USD 17-25 billion. This expansion is driven by several key factors, including rising customer expectations for personalized experiences, the continuous spread of…
Sam Hill
September 2, 2025
MEF