The Voice of the CSP Working Group, supported by the Mobile Ecosystem Forum, brings together leading experts from across the A2P messaging ecosystem to advocate for a healthier, more transparent, and inclusive 10DLC environment.
This newly released Working Group Charter outlines the group’s mission to ensure that Application-to-Person (A2P) 10DLC messaging remains safe, effective, and accessible — particularly for small- and medium-sized businesses (SMBs) that represent the backbone of the global economy.
The report highlights how evolving compliance frameworks, while essential for protecting consumers from unwanted or fraudulent messages, can unintentionally burden smaller organizations that lack the technical resources of larger enterprises. With 34.8 million SMBs in the U.S. alone — contributing nearly half of national GDP — enabling their participation is crucial for a thriving and diverse messaging ecosystem.
The Charter identifies key challenges such as limited campaign categories, the need for clearer internal communication use cases, inconsistent rules for emergency messaging, and lack of transparency in campaign suspensions. To address these, the Working Group proposes collaborative, practical solutions including a new “Internal Communications” campaign type, an “escalating warning system” to guide compliant behaviour, and adjustments to Emergency Use Case policies.
By encouraging open dialogue among carriers, CSPs, regulators, and enterprises, the Voice of the CSP Working Group aims to balance trust, access, and innovation — ensuring that legitimate businesses of all sizes can engage customers through trusted mobile channels.
Key Takeaways
- Championing 10DLC Accessibility: Advocates for a safe, effective, and inclusive A2P messaging ecosystem — especially for small- and medium-sized businesses (SMBs).
- Addressing Compliance Complexity: Identifies how current 10DLC registration and compliance rules can unintentionally disadvantage SMBs and limit participation.
- New Campaign Categories: Proposes an “Internal Communications” campaign type to support legitimate employee and member messaging use cases.
- Emergency Use Case Reform: Recommends fairer policies for rare-use campaigns, including inactivity protection and adjusted cost structures.
- Education over Penalty: Suggests an “escalating warning system” to train and guide smaller senders before suspension, improving compliance transparency.
- Collaborative Industry Action: Calls for unified efforts among carriers, CSPs, and regulators to balance trust, access, and innovation across the messaging ecosystem.
