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Welcome to RCS World, the premier event in Sao Paulo dedicated to revolutionizing business messaging through Rich Communication Services (RCS). Enjoy an immersive experience delving into the transformative power of RCS Business Messaging and the remarkable success stories of brands within the region. Held in the heart of Sao Paulo, this event provides a dynamic platform for industry leaders, innovators, and enthusiasts converge to explore the latest trends, strategies, and technologies shaping the future of communication.

With insightful keynote sessions, interactive workshops, and engaging panel discussions led by experts from Google, leading business messaging providers and renowned brands, RCS World was the ultimate destination for those looking to understand the evolution of business messaging in Sao Paulo and beyond.

Getting started with RCS: what’s the best advice to any brand on how to adopt RCS as part of their current messaging strategy

  • Simone Jacinto, Senior Operator Partnership Executive (Infobip)

RBM is a highly capable messaging technology but it can seem daunting for a first-time user. How can the CPaaS industry and other ecosystem players make it easy to get started? What are the best techniques to get new customers interested in the technology, understand the business model and buy-in to the shift to RBM?

RCS Business Messaging in Action: Market Experience, Learnings, and the Path Forward

  • Katerina Matthaiou, Head of Product & Growth (Upstream)
  • Zoi Kotta, Senior Product Manager (Upstream)

Upstream will present “RCS Business Messaging in Action: Market Experience, Learnings, and the Path Forward,” featuring guest speaker Guilherme Fevereiro from TIM Brasil, who will share TIM’s case studies and offer the MNO perspective on RCS.

USE-Case #1 RCS vs. WhatsApp Unlocking Superior Campaign Results with Rich Messaging: by Pontaltech

  • Thiago Gomes, Diretor de Customer Experience e Produtos (Pontaltech)
  • Josué Ma, Financial Products Manager – Grupo Casas Bahia

Find out the exciting and innovative ways that RCS is being used around the world in our RCS World case studies session. Get your chance to vote for your favourite deployment to win the prestigious 2024 RCS World Award.

Use-Case #2: Improve CX and Results with RCS Infobip

  • Simone Jacinto, Senior Operator Partnership Executive (Infobip)

What’s the best advice to any brand to adopt RCS as part of their current messaging strategy to create memorable experiences to their customers

Use-Case #3: Powering Conversations that matter For the largest bank in India On RCS!

  • Bruno Montoro, Head – Enterprise Business, LATAM – Gupshup

Presented by Bruno Montoro from Gupshup, this use-case will showcases how RCS empowered the messaging strategy of India’s largest bank, who is also the 10th largest in the world by capitalization.

Use-Case #4:Otima Establishing RCS as a Key Customer Service Channel: Paschoalotto Success Story

  • Ana Maria Cypriano, Head of Customer Success – Grupo Ótima Digital

Paschoalotto, one of Brazil’s leading financial solutions companies, is establishing RCS as a key channel in their communication strategy. This presentation explores the implementation steps, challenges overcome, and the solid progress achieved so far — including a 10x increase in message volume over six months, with over 4.5 million messages sent in September alone.

Brand Verification

  • Stefan Heller, VP Business Development and Partnerships (TCR)

One of the most important aspects of RBM is the addition of sender agent brand verification, but do consumers care? How can we ensure this critical process is secure while ensuring it can be done as quickly as possible?

RCS in the Spotlight: Lessons Learned from the Security Frontline

  • Ignacio Núñez Aceves, Senior PreSales Engineer LATAM – Enea

The growth of RCS is predicted to skyrocket ( 2.1 bn active RCS users globally by 2025) and with this comes security concerns. Despite encryption RCS is not a fully secure and safe environment, so please join us as we share our insights and experiences from protecting messaging services over the past 20 years.

Mobile Operators: What Do They Need to Succeed?

  • Rafael Pellon, Member of the board – MEF
  • Ageu Dantas, Head Data Analytics and Messaging – Claro Brasil
  • Kaio Marin, Head of RCS for Business GTM, South Latam – Google

RBM is a whole new way of working for mobile operators around the globe. What does the industry need to offer them to ensure they can build a vibrant RBM business and what products and services might be added in the future?

Use-Case #5: Zenvia Improving Customer Experience and Reducing Delinquency with RCS

  • Wendel Mota, Specialist in Digital Communication and Collections – Bradesco

A Bradesco specialist will showcase how they strived to enhance the customer experience and assist clients in remembering upcoming payments through the use of RCS.

Use-Case #6: Sinch RCS in Action: Transforming Customer Engagement

  • Rodrigo Passeira , Solutions Director – Sinch

Discover how RCS technology is elevating customer interactions and delivering exceptional engagement results. This session will highlight the impact of RCS on business communication, focusing on key achievements and learnings from real-world implementation.

RCS and AI, a match made in heaven?

  • Thiago Gomes, Director of Customer Experience and Products – Pontaltech
  • Josué Ma, Financial Products Manager – Grupo Casas Bahia

Now that enterprises are beginning to realise the benefits that AI and LLMs can bring to their day-to-day operations, do we finally have the tools we need to provide intelligent RBM chatbots? Will this drive greater adoption and what is the impact of the transition from per message pricing to conversational session-based pricing?

RCS: The Journey to Personalized Connections

  • Mateus Bueno, Commercial Product Management Director, LATAM – Sinch
  • Mario Marchetti, Managing Director, LATAM – Sinch

Explore how RCS is redefining business communication by enabling more personalized interactions and strengthening customer connections. We’ll discuss the potential of this technology to shape the future of business messaging.

Leveraging the RCS ecosystem to scale RCS Business Messaging Scaling RCS

  • Kaio Marin, Head of RCS for Business GTM, South Latam – Google
  • Inderpal Mumick, CEO – Dotgo
  • Bruno Montoro, Head – Enterprise Business, LATAM – Gupshup

A Fireside Chat with Inderpal and Bruno, moderated by Kaio from Google.

Your RCS Questions Answered “Ask the experts”

  • Stuart Mitchell, Advisor – MEF
  • Kaio Marin, Head of RCS for Business GTM, South Latam – Google
  • Barinderpal Mumick, VP of Business Development and Operations – Dotgo
  • Mateus Bueno, Commercial Product Management Director, LATAM – Sinch
  • Dimitris Maniatis, CEO – Upstream
  • Cristiano Franco, Business Director – Zenvia

We have been collecting your questions about RCS, and in this wrap up session you can get answers from the experts. Hear directly from industry leaders and have any concerns or queries answered!

RCS Award Ceremony

• Stuart Mitchell, Advisor (MEF)

MEF