Established in 2012 the Consumer Trust initiative aims to raise awareness of issues surrounding trust in mobile products and services, establish industry best practices and provide practical tools across the mobile value chain, built on the consumer’s informed consent. The Working Group includes privacy experts, app developers and legal counsel along with technical and senior business development executives.
Objectives
The Consumer Trust Initiative consists of three workstreams:
Education
Build trust by raising awareness of the innovative solutions introduced by industry to counter privacy & security threats
Regulation
Help mobile companies understand international privacy and data laws
Innovation
Help prepare the ground for new mobile products and services that leverage increasing consumer awareness of privacy & security
Quick Links
Resources
Working Group Members
Join The Personal Data Working Group
To join the Personal Data Working Group or find out more about their work, fill in the form below and we’ll be in touch.
Working group members, sign in now to see presentations, notes and minutes from working group and sub-group meetings and calls.
Upcoming Meetings
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From the Blog
Fighting Against Mobile Industry Fraud: Collaboration is Key
Jane Woodyer, Head of Marketing at MCP Insight, shares key takeaways from MEF’s recent webinar on Fighting Against Mobile Industry Fraud, available to watch in full now. Direct Carrier Billing (DCB) is a powerful enabler for the mobile value-added services (mVAS) market, with a projected growth trajectory of over $95…
Is it rude to ask your age? Actually no. It is a legal requirement. October 20, 2022 MEF Webinar Re-Cap
Michael Becker, on October 20, 2022, was joined by Iain Corby of the Association of Age Verification Professionals, Dr. Rachel O’Connell of TrustElevate, Breno Pilar of IPIfication, and Keith Mabbitt of OneID for the MEF Webinar “Is it rude to ask your age? Actually no. It is a legal requirement.”…
Government vs Surveillance Capitalism – Which do people need to worry about?
Michael Becker, co-author of the recent MEF consumer Trust Report and strategic advisor to Assurant here takes a deep dive into the concepts of state sponsored monitoring and “surveillance capitalism” asking; how worried we should really be about both and what practical actions can be taken to protect our digital…
MEF at MWC19: Digital privacy and the ‘grand awakening’
When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is…
