Established in 2012 the Consumer Trust initiative aims to raise awareness of issues surrounding trust in mobile products and services, establish industry best practices and provide practical tools across the mobile value chain, built on the consumer’s informed consent. The Working Group includes privacy experts, app developers and legal counsel along with technical and senior business development executives.
Objectives
The Consumer Trust Initiative consists of three workstreams:
Education
Build trust by raising awareness of the innovative solutions introduced by industry to counter privacy & security threats
Regulation
Help mobile companies understand international privacy and data laws
Innovation
Help prepare the ground for new mobile products and services that leverage increasing consumer awareness of privacy & security
Quick Links
Resources
Working Group Members
Join The Personal Data Working Group
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Upcoming Meetings
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From the Blog
Michael Becker, co-author of the recent MEF consumer Trust Report and strategic advisor to Assurant here takes a deep dive into the concepts of state sponsored monitoring and “surveillance capitalism” asking; how worried we should really be about both and what practical actions can be taken to protect our digital…
When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is…
Following the recent MEF Connects Digital and Member Meet-ups in Sao Paulo, Rafael Pellon, MEF LatAm advisor and partner at Focaccia, Amaral, Salvia, Pellon & Lamonica Advogados discusses the continuing developments in Brazilian legislation regarding data privacy and the adoption of GDPR-like rules. After the discussions held on the Data…
Nearly six months after GDPR came into effect, despite great planning and attention, many companies are still struggling to get their businesses fully compliant. Strategic Marketing Director at MEF Member Tyntec, Jean Shin, here discusses how multifactor authentication can aid compliance by granting consumers the necessary access to their own…