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Programme Overview

Established in 2012 the Consumer Trust initiative aims to raise awareness of issues surrounding trust in mobile products and services, establish industry best practices and provide practical tools across the mobile value chain, built on the consumer’s informed consent. The Working Group includes privacy experts, app developers and legal counsel along with technical and senior business development executives.


The Consumer Trust Initiative consists of three workstreams:


Build trust by raising awareness of the innovative solutions introduced by industry to counter privacy & security threats


Help mobile companies understand international privacy and data laws


Help prepare the ground for new mobile products and services that leverage increasing consumer awareness of privacy & security

Quick Links


UK smartphone users & GDPR
Understanding Digital Consent Whitepaper
MEF Global Consumer Trust Report 2017
Consumer Trust Ebulletin
Data Privacy Summit CES 2017
European Consumer Trust Summit 2016
Understanding the Personal Data Economy
Consumer Trust Summit San Francisco 2016
Trust and IoT Report 2016
MEF Guides To Data Regulation
Global Consumer Trust Report 2016
European Consumer Trust Summit 2015
Global Consumer Trust Report 2015
Global mhealth & Wearables Report 2015

Working Group Members

Join The Personal Data Working Group

To join the Personal Data Working Group or find out more about their work, fill in the form below and we’ll be in touch.

Working group members, sign in now to see presentations, notes and minutes from working group and sub-group meetings and calls.

Upcoming Meetings

[MEC id=”72926″]

From the Blog

Digital Identity

Fighting Against Mobile Industry Fraud: Collaboration is Key

Jane Woodyer, Head of Marketing at MCP Insight, shares key takeaways from MEF’s recent webinar on Fighting Against Mobile Industry Fraud, available to watch in full now. Direct Carrier Billing (DCB) is a powerful enabler for the mobile value-added services (mVAS) market, with a projected growth trajectory of over $95…
Digital Identity

Is it rude to ask your age? Actually no. It is a legal requirement. October 20, 2022 MEF Webinar Re-Cap

Michael Becker, on October 20, 2022, was joined by Iain Corby of the Association of Age Verification Professionals, Dr. Rachel O’Connell of TrustElevate, Breno Pilar of IPIfication, and Keith Mabbitt of OneID for the MEF Webinar “Is it rude to ask your age? Actually no. It is a legal requirement.”…
Internet of Things

Government vs Surveillance Capitalism – Which do people need to worry about?

Michael Becker, co-author of the recent MEF consumer Trust Report and strategic advisor to Assurant here takes a deep dive into the concepts of state sponsored monitoring and “surveillance capitalism” asking; how worried we should really be about both and what practical actions can be taken to protect our digital…
MEF Webinars & Workshops

MEF at MWC19: Digital privacy and the ‘grand awakening’

When we share data, we get efficient services and personalised products. We also get identity theft and creepy advertising. So how can we tackle this paradox? At MWC19, MEF invited four experts to discuss… Is society finally waking up to the notion of digital privacy? Without doubt, the conversation is…