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Grey route messaging is a huge problem for the A2P industry – costing it nearly $18 billion in 2016 alone. Nick Lane, Chief Insight Analyst at mobilesquared discusses how the industry can work to realise its true potential.
A2P messaging represents a massive opportunity, but right now it has the aura of an industry that is gold-plated as opposed to pure gold. If you sliced open the marketplace today it would be filled with grey.
As part of the MEF’s Mobile Messaging Programme market analysts Mobile Squared will preview their latest Databook, covering 200 markets worldwide and forecasts the messaging market from 2015-2020
The Webinar will preview an in-depth overview of the key findings covering total messaging and revenues, addressing the lost revenues as a result of grey routes and provide insight on the total market potential and explore how mobile operators are not disintermediated.