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MEF Minute/

The A2P opportunity from grey routes to goldmines

Grey route messaging is a huge problem for the A2P industry – costing it nearly $18 billion in 2016 alone. Nick Lane, Chief Insight Analyst at mobilesquared discusses how the industry can work to realise its true potential.

A2P messaging represents a massive opportunity, but right now it has the aura of an industry that is gold-plated as opposed to pure gold. If you sliced open the marketplace today it would be filled with grey.

WEBINAR: Global A2P messaging forecasts 2015-2020

As part of the MEF’s Mobile Messaging Programme market analysts Mobile Squared will preview their latest Databook, covering 200 markets worldwide and forecasts the messaging market from 2015-2020

The Webinar will preview an in-depth overview of the key findings covering total messaging and revenues, addressing the lost revenues as a result of grey routes and provide insight on the total market potential and explore how mobile operators are not disintermediated.