The events in the wide digital world are just reminding everyone how important merger and acquisitions (M&A) can be used to jump start innovation of integration of new capabilities in the dynamic digital world. In June we have seen another example of seismic shift: AT&T’s $80 billion takeover of Time Warner has been given the green light from the USA Department of Justice. The deal is big and it promises to reshape much of the USA media landscape. But look closer and you can see many more deals, smaller but not less important in the Mobile Ecosystem.
Acquiring innovations in the Mobile Ecosystem
Let’s spend a minute to pause and look at some of markets where MEF members are acting, and how capability acquisitions are used there. In Mobile Content services we are also seeing new mixing capabilities across players. In June, Syntonic the Australian company behind sponsored content services bought the Mobile Commerce Unit of Zenvia in Brasil. Syntonic will merge direct carrier billing integration with mobile operators with its advertising based services. In digital payments, Bango bought a data management company called Audiens in the first quarter of 2018.