MEF’s 9th Annual Global Trust Study was carried out in January and February 2023. On behalf of MEF, On Device Research surveyed 8,450 smartphone users, 650 in each of 13 markets.

This special report focuses on Canada, comparing its key findings to the global benchmark in areas such as user attitudes to data sharing, security perceptions and artificial intelligence. Where relevant, statistically significant differences are noted, based on a 95% confidence interval.