Mobile Messaging in The USA Getting More Useful and Better Targetted

The targetting and usefulness of mobile messaging in the United States has improved over the last 3 years, according to the latest consumer research conducted by MEF. Users who believe that the messages they receive from organisations are useful has risen 6 percentage points since the end of 2022 – from 24% to 30%, while those that say they receive too may messages has fallen 5 points over the same period – from 40% to 35%.