APAC’s Podcast Audience is Growing Fast

Data on Podcast consumption, as reported by respondents in MEF’s 11th Annual Consumer Survey, reveals a compelling narrative in the Asia Pacific region. India’s podcast listenership jumped an extraordinary 22 percentage points in a single year, reaching 52% in 2025. This exceptional growth outpaces all regional competitors and India now exceeds the global average Podcast audience by ten points. Meanwhile, China shows signs of volatility with alternating growth, while Indonesia maintains strong above-average adoption at 49%. The Japanese market, though smallest at 19%, demonstrates growth potential with the global average now at 42%.