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International Roaming

45% of Travelling Users do not ‘Roam’ with their phone

Smartphone users are back travelling across the world, but are they roaming? 48% will be connecting abroad using their mobile operators (33% via their usual mobile tariffs, and 15% via Roaming Bundles). However, 45% of smartphone users will still want to avoid roaming altogether (28% will be using Wi-Fi only, 12% will buy a local SIM, and 5% will use their phone only for emergencies).