Growing Confidence in Online Safety
MEF’s 11th Annual Consumer Survey tells an encouraging story about our evolving relationship with technology. Global confidence in online safety has jumped from 52% to 63% over just three years, and from 64% to 71% in the UK. This isn’t just about getting comfortable with apps, it’s about becoming smarter digital citizens. We’re learning to navigate privacy settings, recognize trustworthy platforms, and make informed decisions about our data. The 11-point global surge suggests we’re not just adapting to digital life as we share more of ourselves online, we’re also getting better at protecting what matters most.
