Are Chatbots the Future of Customer Interaction in the US?
Would you rather chat with a bot or a human? The results from MEF’s 11th annual consumer survey reveal that Americans are largely split on the attractiveness of chatting with an online or in-app bot versus the more human touch! Only 26% of respondents viewed chatbots as a positive development, with 24% holding negative views and most (39% of respondents) still neutral about messaging bots instead of humans. Full details of attitudes to bots for all markets surveyed by MEF are now available to download from MEF Data.
