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MEF Connects Business Messaging

March 22 - March 24

The MEF CONNECTS: 2021 series of virtual events are where the mobile & digital technology industry meets with brands enterprises and media agencies to explore how their technology helping business form stronger and more meaningful relationships with their customers and gain deeper and more meaningful insights that deliver improved customer UX, more detailed metrics and profitability.

MEF CONNECTS: Business Messaging runs from 22nd March 2021 for 3 days where you will hear from – and be able to interact with – the best technology providers across the globe who will share the latest use-cases and technological developments from both mobile network operators and OTT players. MEF CONNECTS will bring together the people that matter, the topics that count and the interactions that make a real difference to our ecosystem.

The success of the MEF CONNECTS virtual series has been helped enormously by the continued support of our Key Event Partner, Mavenir, a valued supporter of MEF virtual events since 2019 – “Mavenir is focused on accelerating the digital transformation of the customer engagement experience”, said Guillaume Le Mener, SVP & GM, Enterprise Solutions at Mavenir. “We are committed to making multi-channel business messaging a success for operators, partners and businesses, and MEF Connects is the right forum to bring all the players together, discuss the challenges and present solutions that accelerate reaching the inflection point of global adoption”.

Please put a placeholder in your diaries for MEF CONNECTS: Business Messaging 22nd-24th March 2021 – register today!

Agenda in Brief

Day One – FUTURE OF MESSAGING – Monday 22nd

8:00am – EXPO Opens, Networking

9.30am – Welcome – Dario Betti, CEO, MEF

Keynote: Consumer Survey: the way consumers interact with business messaging has changed

Keynote – Pardeep Kohli, President & CEO, Mavenir

Vision of Technology markets – Which route to Messaging?

Analyst Briefing – Nick Lane, Chief Insight Analyst, Mobilesquared

Market Forecast: Has Business Messaging peaked or is there plenty of headroom for growth?

A Chat about…5G Messaging:  – Mandy Kruger, MEF and guest global Operators

5G Messaging, what will change in the future. Take away: stop or start investing on SMS?

In Conversation with… Infobip:  – Customer engagement: what are the success factors?

Total CPaaS – Customer engagement specialist. The role of value of CPaas In a “smart channel” – ‘consulting’ integration of multiple solutions, managing multiple campaigns.

In Conversation with… Intis Telecom: Business Messaging everywhere: how to integrate in a frictionless way

Total CPaaS – Customer engagement specialist. The role of value of CPaas In a “smart channel” – ‘consulting’ integration of multiple solutions, managing multiple campaigns.

  • James Williams, MEF
  • Larissa Ryndik, Supply & Routing Director, Intis Telecom
  • Brian D’Arcy, Group Chief Commercial Officer, ANAM Technologies,
  • Oleg Makarov, Founder & CEO, TelQ,
  • Ira Cohen, VP Business Development & Marketing, MMDSmart,
  • Milorad Mitrovic, VP Global Sales, Mitto

In Conversation with… Mavenir:  – Innovation In Messaging

A Chat about… Recipes for success – engaging Enterprises – Tim Green MEF, and Alex Kosse, IMImobile

User friendly tools for explaining how to set up business messaging

A Chat about… What Business Messaging use cases will be hot in 2021?

Michael Power, Founder, Engaged Mobile

A Chat about… How COVID-19 disrupted the way enterprise brands use messaging

  • Giovanni Benini, Partner, GTC,
  • Elias David, Head of Emerging Markets, Twilio,

THE JURY….. the industry takes a stand on the future of apps, omnichannel and social media

Are Enterprise Apps history? Is your omni really an omni? At what point does a channel move from business messaging into social media?

  • James Williams, MEF, moderator
  • Michael Power, Founder, Engaged Mobile
  • Chris Pozzi, Partnership Growth Manager, Infobip
  • Ramy Riad IMImobile
  • Ira Cohen, VP Business Development & Marketing, MMDSmart,
  • Sean Whitley, VP of Sales, Americas, Mitto,
  • Cristina Constandache, Chief Revenue Officer, Rakuten/Viber

Day Two – FRAUD – Mergers & Aquisitons – Tuesday 23rd

8:00am – EXPO Opens, Networking

9.30am – Welcome – Dario Betti, CEO, MEF

Keynote – A2P Growing up means fighting FRAUD, MEF Data from the Consumer Trust Report

Analyst Briefing – OMDIA on fraud – Pamela Clark-Dickson, OMDIA

How A2P Fraud impacts Brands & Enterprises

In Conversation with… the telco trade associations

Fraud: State of the Nation – bringing together senior representation from four leading mobile industry bodies

  • Paul Eccles, MEF,
  • James Williams, MEF,
  • Eric Priezkalns, Chief Executive, RAG,
  • David Maxwell, Project Director, GSMA,
  • Anurag Aggarwal, Director, Messaging Services, TATA Communications/i3forum

A Chat about… the role of trust in Business Messaging

  • James Willilams, MEF
  • Pat Flynn, Nettzer
  • David Lotfi, Evina
  • Alex Yanson,LANCK Telecom
  • Virginie Debris, GTC

A Chat about… COVID 19 – has the pandemic increase in fraud subsided?

  • Jose Garcia, Founder, GTC,
  • Ricardo Martins, VP Messaging, iBasis

A Chat about… 2 factor Authentication

  • Giovanni Benini, GTC
  • XConnect
  • Nick Lane, Mobilesquared

A Chat about… Industry MAP; Europe

Messaging monetization – How to wring out one more time? – WhatsApp Business – What’s the MNOs response? – MNOs going CPaaS? – Ecosystem at the crossroads? Carte blanche to Jose: new roles for Mobile operators

  • Jose Garcia, Founder, GTC and guests

Research Webinar – A2P SMS Firewalls

  • Nick Lane, Chief Insight Analyst, Mobilesquared
  • Clive Steady, Sales Director, ANAM Technologies
  • Anurag Aggarwal, Director – Messaging Services, TATA Communications

CHIEFLY….. A Future Map of Players: impact of M&A activity, positioning and IPOs

  • Dario Betti, CEO, MEF
  • Silvio Kutic, CEO of Infobip

A Chat about… The Changing Terrain of M&A: what are the ripple effects in the market?

  • Paul Ruppert, MEF

A Chat about… How does a digital identity and fraud protection provider really protect consumers in an ever-changing regulatory environment?

  • Andrew Parkin-White, MEF
  • Stacy Stubblefield, Co-Founder, Telesign

THE JURY….. the industry takes a stand on SMS monetization, aggregators and account-based marketing

Operators shout: “Show me the money!” but Is there a need for SMS Aggregators? How can Business Messaging providers make account-based marketing a reality?

  • James Williams, MEF, moderator
  • Anurag Aggarwal, Director – Messaging Services, TATA Communications,
  • Ehsan Ahmadi, Founder and CEO, Vox Technologies
  • Ira Cohen, VP Business Development & Marketing, MMDSmart
  • Mandy Kruger, MEF

Day Three – FRAUD – Rich Business Messaging – Conversational Commerce – Wednesday 24th

8:00am – EXPO Opens, Networking

Analyst Briefing – Market Trends

RCS, OTT, and what is happening with multimedia and conversational messaging

RCS Security Webinar

  • Paul Eccles, MEF
  • Francisco Riveros Fiallo, Network Deployment & Integration Engineer, Infobip,
  • Simeon Coney, Chief Strategy Officer, AdaptiveMobile,
  • Marcos Rodriguez Gonzalez, Business Development Manager – Mobile Services, Telefonica Global Solutions
  • Chris Drake, CTO, iconectiv, Steve Zitnik, CTO, Interop Technologies

European Roundtable with Mavenir – Dario Betti, CEO, MEF and special guests

  • Mobile Network Operator (MNO) status
  • Post Pandemic Impact
  • Use cases
  • 5G industrial or consumers?
  • SMS synch rich SMS Nationwide? 

A Chat about… Rich Business Messaging

  • Etienne Dupont, Senior Director of Business Messaging Solutions, Viber
  • and special guests

A Chat about… RCS and Banking

In Conversation with… What do Enterprises need to do to monetize the RCS opportunity?

  • Tim Green, MEF
  • Inderpal Singh Mumick, CEO, Dotgo
  • Srinivas Rao, Chief Digital Officer, MTN Nigeria

A Chat about… How is Conversational Business Messaging Changing the Customer Engagement Landscape Across Latin America?

  • Bojan Savic, Chief Commercial Officer, Quiubas,
  • Nelson Villalona, Global Sales Director, Quiubas,

A2P RCS Roundtable – LATAM

Roundtable discussion about LATAM market development with MNOs and Enterprise use cases

  • Silvija Renusa , Senior Product Manger, Infobip,
  • John Shirley, Partnerships Development – Business Communications, Google,
  • Daniel Arroyo Arzate, Senior Manager Mobile Market and Emerging Income, Telcel,

CHIEFLY….. with Infinite Convergence Solutions

  • Dario Betti, CEO, MEF and
  • Harsh Mamgain, CEO, Infinite Convergence Solutions

Event Partners


March 22
March 24
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United Kingdom


Mobile Ecosystem Forum (MEF)
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