Industry trends, as tracked by LANCK Telecom, highlight a 35% migration of enterprise traffic from SMS to alternative channels over the past three years. Businesses are increasingly turning to cheaper, more flexible alternatives—from messaging apps to Voice OTP—with factors such as AIT disputes also influencing this shift. However, moving away from SMS creates challenges: revenue loss, reputational risks, and the complexities of launching RCS. For operators and carriers, the key lies in learning how to monetize these alternative channels. In this webinar, LANCK Telecom will show how to turn SMS migration into a growth opportunity and share a case study from an enterprise partner on authorization traffic across multiple channels.