Topics Covered
MEF would like to welcome all to RCS World 2024, whether in the room or participating online all are welcome to contribute to the day.
• Kaio Marin,Head of RCS for Business GTM, South Latam (Google)
Hear the latest news from the World of RCS directly from Google, the driving force of the RCS and RBM ecosystem since 2015. Learn about the current active user numbers, key features coming soon in future Android releases and some of their plans for the future of this exciting messaging technology.
• Simone Jacinto, Senior Operator Partnership Executive (Infobip)
RBM is a highly capable messaging technology but it can seem daunting for a first-time user. How can the CPaaS industry and other ecosystem players make it easy to get started? What are the best techniques to get new customers interested in the technology, understand the business model and buy-in to the shift to RBM?
• Katerina Matthaiou, Head of Product & Growth (Upstream)
• Zoi Kotta, Senior Product Manager (Upstream)
• Thiago Gomes, Diretor de Customer Experience e Produtos (Pontaltech)
Find out the exciting and innovative ways that RCS is being used around the world in our RCS World case studies session. Get your chance to vote for your favourite deployment to win the prestigious 2024 RCS World Award.
• Stefan Heller, VP Business Development and Partnerships (TCR)
One of the most important aspects of RBM is the addition of sender agent brand verification, but do consumers care? How can we ensure this critical process is secure while ensuring it can be done as quickly as possible?
RBM is a whole new way of working for mobile operators around the globe. What does the industry need to offer them to ensure they can build a vibrant RBM business and what products and services might be added in the future?
• Stuart Mitchell, Advisor (MEF)
• Thiago Gomes, Diretor de Customer Experience e Produtos (Pontaltech)
• PontalTech (Casas Bahia and Google Gemini)
Now that enterprises are beginning to realise the benefits that AI and LLMs can bring to their day-to-day operations, do we finally have the tools we need to provide intelligent RBM chatbots? Will this drive greater adoption and what is the impact of the transition from per message pricing to conversational session-based pricing?
Host: Kaio Marin, Google
Interviewee: Inderpal Mumick, CEO (Dotgo)
We have been collecting your questions about RCS, and in this wrap up session you can get answers from the experts. Hear directly from industry leaders and have any concerns or queries answered!
• Stuart Mitchell, Advisor (MEF)
