MEF would like to welcome all to RCS World 2024, whether in the room or participating online all are welcome to contribute to the day.

• Kaio Marin,Head of RCS for Business GTM, South Latam (Google)

Hear the latest news from the World of RCS directly from Google, the driving force of the RCS and RBM ecosystem since 2015. Learn about the current active user numbers, key features coming soon in future Android releases and some of their plans for the future of this exciting messaging technology.

• Simone Jacinto, Senior Operator Partnership Executive (Infobip)

RBM is a highly capable messaging technology but it can seem daunting for a first-time user. How can the CPaaS industry and other ecosystem players make it easy to get started? What are the best techniques to get new customers interested in the technology, understand the business model and buy-in to the shift to RBM?

• Katerina Matthaiou, Head of Product & Growth (Upstream)

• Zoi Kotta, Senior Product Manager (Upstream)

Upstream will present “RCS Business Messaging in Action: Market Experience, Learnings, and the Path Forward,” featuring guest speaker Guilherme Fevereiro from TIM Brasil, who will share TIM’s case studies and offer the MNO perspective on RCS.

• Thiago Gomes, Diretor de Customer Experience e Produtos (Pontaltech)

Find out the exciting and innovative ways that RCS is being used around the world in our RCS World case studies session. Get your chance to vote for your favourite deployment to win the prestigious 2024 RCS World Award.

• Simone Jacinto, Senior Operator Partnership Executive (Infobip)

What’s the best advice to any brand to adopt RCS as part of their current messaging strategy to create memorable experiences to their customers

• Bruno Montoro, Head – Enterprise Business, LATAM – Gupshup

Presented by Bruno Montoro from Gupshup, this use-case will showcases how RCS empowered the messaging strategy of India’s largest bank, who is also the 10th largest in the world by capitalization.

• Ana Maria Cypriano, Head of Customer Success – Grupo Ótima Digital

Paschoalotto, one of Brazil’s leading financial solutions companies, is establishing RCS as a key channel in their communication strategy. This presentation explores the implementation steps, challenges overcome, and the solid progress achieved so far — including a 10x increase in message volume over six months, with over 4.5 million messages sent in September alone.

•  Stefan Heller, VP Business Development and Partnerships (TCR)

One of the most important aspects of RBM is the addition of sender agent brand verification, but do consumers care? How can we ensure this critical process is secure while ensuring it can be done as quickly as possible?

• Ignacio Núñez Aceves, Senior PreSales Engineer LATAM – Enea

The growth of RCS is predicted to skyrocket ( 2.1 bn active RCS users globally by 2025) and with this comes security concerns. Despite encryption RCS is not a fully secure and safe environment, so please join us as we share our insights and experiences from protecting messaging services over the past 20 years. We’ll be covering the following topics:

· Attacks and abuses observed on RCS

· How Rich Media is used in spam, scams and frauds

· The challenges facing protection strategies

• Rafael Pellon, Member of the board – MEF

• Ageu Dantas, Head Data Analytics and Messaging – Claro Brasil 

• Kaio Marin, Head of RCS for Business GTM, South Latam – Google

RBM is a whole new way of working for mobile operators around the globe. What does the industry need to offer them to ensure they can build a vibrant RBM business and what products and services might be added in the future?

• Wendel Mota, Specialist in Digital Communication and Collections – Bradesco

A Bradesco specialist will showcase how they strived to enhance the customer experience and assist clients in remembering upcoming payments through the use of RCS.

• Rodrigo Passeira , Solutions Director – Sinch

Discover how RCS technology is elevating customer interactions and delivering exceptional engagement results. This session will highlight the impact of RCS on business communication, focusing on key achievements and learnings from real-world implementation.

• Thiago Gomes, Director of Customer Experience and Products – Pontaltech

• Josué Ma, Financial Products Manager – Grupo Casas Bahia

Now that enterprises are beginning to realise the benefits that AI and LLMs can bring to their day-to-day operations, do we finally have the tools we need to provide intelligent RBM chatbots? Will this drive greater adoption and what is the impact of the transition from per message pricing to conversational session-based pricing?

• Mateus Bueno, Commercial Product Management Director, LATAM – Sinch

Explore how RCS is redefining business communication by enabling more personalized interactions and strengthening customer connections. We’ll discuss the potential of this technology to shape the future of business messaging.

• Kaio Marin, Head of RCS for Business GTM, South Latam – Google

• Inderpal Mumick, CEO – Dotgo

• Bruno Montoro, Head – Enterprise Business, LATAM – Gupshup

A Fireside Chat with Inderpal and Bruno, moderated by Kaio from Google.

• Stuart Mitchell, Advisor – MEF

• Kaio Marin, Head of RCS for Business GTM, South Latam – Google

• Barinderpal Mumick, VP of Business Development and Operations – Dotgo

• Mateus Bueno, Commercial Product Management Director, LATAM – Sinch

• Dimitris Maniatis, CEO – Upstream

• Cristiano Franco, Business Director – Zenvia

We have been collecting your questions about RCS, and in this wrap up session you can get answers from the experts. Hear directly from industry leaders and have any concerns or queries answered!

• Stuart Mitchell, Advisor (MEF)