• Anthony Bartolo, Chief Executive Officer – Aduna 

Insights into the evolving role of APIs in the telecom industry and how they are shaping the future of innovation and connectivity

• Dario Betti, CEO – MEF

• Mark Harvey, CEO – SEKURA.id

• Mijo Soldin, Vice President Telecom Strategy and Partnerships – Infobip

• Eddie deCurtis, CEO & Co-Founder – Shush

• Mattias Berglund, VP Sales Americas & Asia , TMT ID

• Colin Brown, VP Products – Vonage

As telecom operators evolve into technology-driven companies (Techcos), the role of Telco and Network APIs is becoming increasingly critical. This session will explore how Open Gateway initiatives and API-driven monetization strategies are reshaping the mobile ecosystem.

• Paul Ruppert, Advisor – MEF

• Lodema Steinbach, VP, Commercial Messaging Product & Carrier Relations – Sinch

RCS (Rich Communication Services) has been heralded as the future of business messaging, but its adoption in North America has been slow and complex. Drawing from Sinch’s extensive commercial, operational, and technical efforts in the RCS space, this session will dissect what’s working, what’s not, and what’s needed to drive mass adoption. Learn from real-world deployments, interoperability challenges, and evolving business models. Industry experts will examine the role of mobile operators, enterprises, and messaging providers in accelerating RCS adoption and unlocking its full potential in North America.

• Dario Betti, CEO – MEF

• Mike Reading, Sr. Director of Technical Services, Cloudmark Division – Proofpoint

In this technology-oriented presentation, Mike Reading will explore the critical aspects RCS and RBM and outline some of the emerging challenges that have and will arise with growth in these exciting messaging channels.  Through a neutral lens, Mike will leverage the state-of-the-art tools from Proofpoint to illustrate essential concepts for maintaining trust in the senders and their messaging. 

• Paul Ruppert, Advisor – MEF

• Jonathan Vimont, North America Compliance Director – Sinch

• Inderpal Mumick, CEO – Dotgo

• Brad Cooper, Head, Threat Intelligence, N. America. – Enea

• Marcelo Frizzo, Head Operations Partnerships – Infobip

As RCS adoption accelerates in N America, security concerns are growing. With smishing, spam, and fraud evolving in sophistication, Mobile Network Operators (MNOs), Communication Service Providers (CSPs), and enterprises must collaborate to build a scalable, proactive security framework. The stakes are high—with US operators still in RCS beta–learn how RCS rollouts in offshore markets provide valuable lessons on the security risks that North America must anticipate as adoption gains momentum.

• Paul Ruppert, Advisor – MEF

• Nick Lane, Chief Messaging Officer – Mobilesquared

North America remains the largest and most dynamic market for business messaging, but the landscape is rapidly evolving. Nick Lane, Chief Messaging Analyst at Mobilesquared, will unveil fresh research on the shifting trajectories of SMS, WhatsApp, and RCS, analyzing consumer behavior and brand engagement trends across these platforms.

With insights drawn from new data and forward-looking projections, this session will highlight which messaging channels are thriving, which are losing ground, and where the next growth opportunities lie. Attendees will gain a deeper understanding of how businesses and brands are adapting to this evolving ecosystem and what strategies they should consider to maximize engagement in the modern Messageverse.

• Matt Ekram, Advisor – MEF

• Catalin Badea, VP of Product Management – netnumber

The ongoing scourge of phone number fraud continues to hammer the telecommunications industry, with a new report showing scammers siphoning off over $1.03 trillion from consumers globally in 2024. Phone calls and text messages remain the most popular method of initial contact, according to a study from the Global Anti-Scam Alliance. This isn’t news to the communications ecosystem, which has aggressively fought fraud through various measures while also facing heightened scrutiny and tightened regulatory requirements. Unfortunately, today’s fraudsters are increasingly sophisticated, and staying one step ahead of them is no small feat. In a diverse presentation, Catalin Badea, VP of Product Management at netnumber, unveils key strategies for combating phone number fraud – including a focus on recently launched innovations and long-time industry staples – that strategically make a difference in circumventing malicious activities.

• Paul Ruppert, Advisor MEF 

• Frank McArthur, VP, Sales – Alvaria

• Caitlin Long, Sr. Director, Product Management & Strategy – Bandwidth

• Ramy Riad, Director Innovation & Messaging Strategy – Cisco

• Jessica Kouliev, Regional Channel Director – ZOOM

CCaaS and CPaaS have emerged as transformative forces in customer engagement, but their true potential is unlocked when they work in tandem. By integrating CPaaS capabilities into CCaaS platforms, businesses can broaden market reach, drive larger messaging volumes, and enhance customer experiences at scale. This session will explore how aligning these two segments not only expands their respective markets but also enables enterprises to engage consumers more effectively through omnichannel communication.

• Dario Betti, CEO – MEF

• Henry Hayter, Head of Product – Call Authentication –  TransUnion

• Matt Rateliff, Vice President of Business Development & Strategic Initiatives –  First Orion

• Jim Tyrell, Vice President – Global Product Strategy –  Transaction Network Services

The panel will provide critical insights into Branding Calling : Current market adoption and trends, How enterprises are benefiting from branded calls and What’s next for the industry and how businesses can prepare

• Trevor MacDonald, Senior Director – 10DLC – Syniverse

• Sarah Giraldi, Dir., Compliance & Messaging Operations – EZ Texting

• Brad Hermann, CEO, Text-Em-All

• Alison Teegarden, Co-Founder , TeamSense

• Stefan Heller, Business Development & Strategic Partnerships – The Campaign Registry

Small and Medium Businesses (SMBs) are the engine of economic growth in N America but face increasing challenges in accessing advanced communication tools tailored to their needs. This session will present key findings from the newly established SMB Working Group, which has identified major obstacles and opportunities for SMBs in leveraging B2B2C platforms. Panelists will discuss insights from the recent Working Group Report, highlighting gaps in accessibility, regulatory hurdles, and the commercial impact of integrating enterprise-grade solutions for SMBs. Gain a firsthand look at actionable strategies to foster innovation and drive adoption of communication platforms that empower SMBs to thrive in an evolving digital landscape.

• Matt Ekram, Advisor – MEF

• Mary Clark, CEO – Numeracle

• Martin Lien, CEO and Co-Founder – Volt

• Luisa Sanchez, VP of Global Sales and Marketing – Identidad Telecom

• John Bruner, CEO – Aegis Mobile

This panel brings together industry leaders to explore the evolving ecosystem of enterprise communications. The discussion will address critical issues around corporate identity verification, messaging deliverability, and regulatory compliance while offering insights into innovative solutions that enhance customer engagement. Panelists will share their expertise on establishing authenticated business identities, preventing improper flagging of legitimate communications, optimizing SMS provider management, and leveraging data analytics to drive communication strategy. As businesses navigate the complexities of multi-channel communications, this session provides a roadmap for managing trusted enterprise identities, improving deliverability rates, and creating seamless customer experiences across voice and messaging channels.

• Dario Betti, CEO – MEF

• Jack Philbin, CEO – Vibes

• Mary Clark, COO – Numeracle