13:30 - OPENING & REGISTRATIONS
14:00 - Welcome word
- Waheed Adam, Global Board Director, MEFÂ
14:05 - About MEF
- Matt Ekram, Advisor, MEF
14:20 - 21 Years of WASPA: Lessons Learnt From a Self-Regulatory Payments- and Messaging Landscape
Anzelle Robertson – Board Member, WASPA
Ant Brooks – Managing Director, Future Foundation
Jacqui Jones – CEO, Worldplay
James McNab – Chief Executive Africa & Middle East, Basebone; Chairperson, WASPA
Kev Dawson – Director, MCP Insight
14:50 - Messaging Matters: The Evolving Role of Messaging in Africa’s Digital Economy
Anzelle Robertson – Board Member, WASPA
Casper de Villiers – Deputy Chief Information Security Officer, Clickatell; WASPA Board Member (Treasurer)
Sizo Nkosi – Telco Carrier Relations Manager, Infobip; WASPA Board Member
Monwabisi Mabude – Senior Manager, Digital Wholesale & Content Services
Sabelo Nxele – Portfolio Manager: Messaging & Value-Added Services Wholesale & Carrier Services, Vodacom Enterprise Business Unit, Vodacom
15:20 - A Conversation with the Deputy Mayor of Cape Town: Rugby, City Vision, Innovation, and business landscape
Join us for a special fireside chat with the Deputy Mayor of Cape Town as he shares insights from his remarkable journey — from representing South Africa as a Springbok Rugby champion to leading one of Africa’s most dynamic cities. Together, we will explore Cape Town’s vision for business growth and and how innovation and vision can drive transformation across the continent
Waheed Adam – Global Board Director, MEFÂ
Eddie Andrews – Deputy Mayor of Cape Town
15:50 - Networking Coffee break
16:20 - Empowering Africa’s Telecoms to Thrive Beyond Challenges.
Explore how African operators can balance revenue protection with innovation across voice, messaging, and emerging technologies like eSIM. This session uncovers sustainable pricing, fraud prevention, and partnership models driving long-term growth in Africa’s evolving telecom landscape.
Matt Ekram – Advisor, MEF
Alexander Vavilov – Market Manager, Africa, LANCK Telecom
Anastasia Ivanets – Business Development Manager, LANCK Telecom
Zipporah Kiarie – Sales & Procurement Manager, Africa, ME Global Messaging, LANCK Telecom
16:55 - Digital Engagement in Motion: Strategies for Africa’s Mobile Market
Discuss the trends, opportunities, and innovative models that are shaping content creation, distribution, and monetisation in a mobile-first Africa.
Valentina Ferrari – Chief Operating Officer, MEF
David Hudson – Managing Director, CFM Africa
Jon Hoehler – Head of Digital Content, MTN
Hussein Taki – Chief Commercial Officer, Mobile Arts
17:25 - Networking Coffee break
17:40 - New Distribution and Monetization Models for Telcos' Digital Transformation: Bundles, Super Apps and Advertising Strategies
Telcos are redefining their role in the digital ecosystem. This session explores how bundles, super apps, mobile money and new advertising approaches are transforming service distribution and monetization models. Panelists will discuss how telcos, merchants and content providers can create more value together, simplifying access to digital services, enhancing user engagement, and building sustainable revenue models.
Vijay Vichhi Country Manager – South Africa, Digital Virgo
18:10 - From Insights to Inspiration: The Path Forward
As we close the MEF Leadership Forum Africa, this session brings together key insights and reflections from the day. Together, we will transform today’s ideas into inspiration for action—exploring how collaboration and innovation can shape the future of Africa’s digital and telecommunications landscape.













