Agenda
- Anzelle Robertson, Program Director: DCB, Content & Advertising – MEF
- Anzelle Robertson, Program Director: DCB, Content & Advertising – MEF
This session will analyze key trends in digital payments and consumer behavior over the past year. Drawing from MEF Data, we will examine the rise of mobile money services like M-Pesa and MoMo, the growth of direct carrier billing for digital content, and how consumer preferences are shaping the payments landscape across Sub-Saharan Africa.
- Jason Masai, Head of Product: Digital – M-PESA Africa
Explore the payment landscape on the continent and focusing on the impact of Mobile Money and the potential synergies/partnerships that can be harnessed with content partners looking to scale on the continent.
- Rafael Picó Parras, Director, Business Develpment – CFM Africa
As digital infrastructure rapidly expands across the African continent, new opportunities are emerging in digital entertainment—from streaming platforms and mobile content to gaming and digital advertising. This session explores the evolving landscape, highlighting the potential for return on investment (ROI) in key markets, as well as the barriers to scalability, monetization, and content localization.
- Akim Benamara, Chief Editor & Founder – TechAfrica News
- Catherine Njari, Senior Manager, Strategy & Partnerships – Safaricom
- Jérôme Dutoit, Tecos Relations – CafeynÂ
- Eric Tiberghien, COO – Digital Virgo
Africa’s digital economy is evolving fast, with mobile networks at its core. This session highlights five transformative use cases—across fintech, digital content, health, education, and e-commerce—that are reshaping how Africans connect, consume, and transact. From infrastructure scalability and secure data flows to user engagement and monetization, we’ll explore the role of operators, content providers, advertisers, and regulators in enabling inclusive, sustainable digital growth. Discover where collaboration is unlocking ROI—and where strategic alignment is still needed to fully realize the continent’s digital potential. Join experts from across the ecosystem for an in-depth look at what’s working, what’s next, and what it takes to lead in Africa’s digital future.
- Anzelle Robertson, Program Director: DCB, Content & Advertising – MEF
- Mmabotho Sehube, Business Development Manager SSA – Gameloft
- Bola Afuye, Regional Head SSA – TPay
- Oreratile Itumeleng, Digital Strategy & GTM Manager – MTN
Women are playing a pivotal role in the growth and transformation of digital payments across Sub-Saharan Africa, both as professionals in the payment ecosystem and as key consumers driving adoption. This session will explore the increasing participation of women in the payments industry, highlighting their leadership in fintech, mobile money, and digital financial services. Panelists will discuss how women are not only shaping the future of mobile payment platforms like M-Pesa and MTN MoMo but also empowering other women in local communities by facilitating access to mobile money and digital financial tools. The conversation will also explore how women, as consumers, are influencing payment trends, particularly in mobile content and services, and how providers can tailor their offerings to meet the needs of this powerful demographic.
- Anzelle Robertson, Program Director: DCB, Content & Advertising – MEF
- James McNab, Group CCO & MD Africa – Basebone
- Kevin Dawson, CEO – MCP Insight
- Charles Kipsang, Senior Account Manager – Digital Virgo
- Anzelle Robertson, Program Director: DCB, Content & Advertising – MEF
Looking to the future, this session will explore emerging technologies like 5G, blockchain, and AI, and their impact on mobile payments and content services. Panelists will discuss how these innovations are expected to transform the digital payments landscape and shape consumer experiences across the continent
- Anzelle Robertson, Program Director: DCB, Content & Advertising – MEF
