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Event details

Join us at MEF CONNECTS Business Messaging in London on May 13th, 2025, where industry leaders, businesses and technology providers will explore the latest advancements in business messaging . This year’s event will focus on tech innovation and market needs for brands and consumers in 2025 and beyond – plus will feature an exclusive in person only ‘Audience with the UK Home Office’; The UK Telecom Fraud Charter Update – Industry Briefing & Feedback Session.

Key Topics:

  • Messaging Trends: RCS/RBM, WhatsApp, SMS, OTT messaging
  • Emerging Innovations: ISP advancements, AI in messaging, developer communities, and entrepreneurship in messaging
  • Industry Insights: External perspectives on business messaging and future opportunities

Speaker Line-up:

Leading voices from technology providers, ISPs, brands, industry members, and data analytics experts

Event Structure:

Audience with the UK Home Office’ – Following the networking breakfast, we will have an exclusive in person only ‘Audience with the UK Home Office’; The UK Telecom Fraud Charter Update – Industry Briefing & Feedback Session.

We’re delighted to host a dedicated session, in collaboration with the UK Home Office,  to review and discuss the latest developments in the UK Telecom Fraud Charter, with a focus on the A2P messaging industry.

This ‘exclusive in person only’ Session offers a valuable opportunity for stakeholders across the mobile messaging ecosystem to hear directly from the Home Office on its ongoing efforts to combat telecoms fraud and to understand the progress made since the Charter’s inception. Attendees will also be invited to share insights, raise questions, and contribute feedback to help shape the next phase of anti-fraud collaboration.

MEF and the Home Office are working together to strengthen industry alignment and drive practical, coordinated action across the ecosystem. Your participation is essential in helping to evolve and refine this important initiative.

Presentations & Panels – Featuring keynote insights, expert presentations, and industry discussions:

  • Keynote: Market predictions & data insights
  • AI in Messaging: Expert-led presentation on the latest AI applications
  • Brand Panel: Messaging strategies for business communication
  • ISP & Developer Community: The hottest topics in messaging innovation
  • Industry Outlook Panel: Where is messaging heading in 2025? (Featuring Apple, Google, MNOs, CPaaS leaders)

Networking & Meetings – Dedicated spaces for focused discussions on:

  • Rich Messaging (Google, WhatsApp, etc.)
  • Marketing Strategies
  • Developer Community & AI Advancements
  • Fraud Prevention in Messaging

Why Attend?

  • Network with industry experts and decision-makers
  • Discover cutting-edge trends and business opportunities
  • Engage in discussions that will shape the future of messaging

Don’t miss this premier event on the future of mobile business communications. Secure your spot now!

Sponsors

Our Speakers

Angeliki Biliri

Angeliki Biliri

Fraud Policy Unit, Homeland Security Group

Home Office

Claudine Bell

Claudine Bell

Partner Business Manager, Messaging and Payments

Virgin Media O2

Kerstin Trikalitis

Kerstin Trikalitis

CEO

Out There Media

Mariola Knapik

Mariola Knapik

Head of Carrier Operations & Messaging Business

Tele2

Barinderpal Mumick

Barinderpal Mumick

VP of Business Development and Operations

Dotgo

Daniel Ager

Daniel Ager

Head of Telecommunications Fraud Prevention Policy

Home Office

Dario Betti

Dario Betti

CEO

MEF

David Creasey-Benjamin

David Creasey-Benjamin

Strategic Account Manager

Vonage

Eli Katz

Eli Katz

Founder and CEO

XConnect

Fergal Parkinson

Fergal Parkinson

CMO and Co-founder

TMT ID

Jakub Konieczny

Jakub Konieczny

Senior Analyst

Analysys Mason

James Gwillim

James Gwillim

Business Development Manager

Twillio

James Lasbrey

James Lasbrey

CSO

Global Telco Consult

Nick Millward

Nick Millward

Advisor

MEF

Nicholas Rossman

Nicholas Rossman

Programme Director

MEF

Peter Morgan

Peter Morgan

Founder & CEO

Deep Learning Partnership

Sam Barker

Sam Barker

VP of Telecoms Market Research

Juniper Research

Sham Careem

Sham Careem

Advisor

MEF

Stefan Heller

Stefan Heller

VP Business Development and Partnerships

The Campaign Registry

Stefano Nicoletti

Stefano Nicoletti

Head of UK Sender ID Registry

MEF

Tim Atkinson

Tim Atkinson

Business Development

Google

Open Event

Event Info

Date

13/05/2025

Time

08:30 – 17:00
BST

Location

1 Wimpole Street Westminster London W1G 0AE

Organiser

Request your ticket here

Agenda

  • Dario Betti, CEO – MEF

Welcome Home Office

 

  • Angeliki Biliri, Fraud Policy Unit, Homeland Security Group – Home Office 
  • Daniel Ager, Head of Telecommunications Fraud Prevention Policy – Home Office 
  • Nick Millward, Advisor – MEF

As the telecom industry evolves, Telco APIs are unlocking new opportunities for innovation, collaboration, and enhanced services. This session dives into how telecom operators and third-party developers can leverage APIs to transform customer experiences, improve operational efficiency, and create new revenue streams.

As the telecom industry evolves, Telco APIs are unlocking new opportunities for innovation, collaboration, and enhanced services. This session dives into how telecom operators and third-party developers can leverage APIs to transform customer experiences, improve operational efficiency, and create new revenue streams.

  • Jakub Konieczny, Senior Analyst – Analysys Mason
Join our Analyst Briefing to explore the latest global trends and market forecasts shaping the telecoms, media, and technology (TMT) sectors.
Led by Jakub Konieczny, Senior Analyst from Analysys Mason, this session delivers data-driven insights, strategic projections, and key market shifts that will define the next wave of industry transformation. Whether you’re a decision-maker, strategist, or investor, gain the clarity and foresight needed to stay ahead in a rapidly evolving digital landscape.
  • David Creasey-Benjamin, Strategic Account Manager – Vonage 
  • James Lasbrey, CSO – Global Telco Consult 

The Future of SMS – Explore the relevance, resilience, and transformation of SMS in a multi-channel world.

  • Dario Betti, CEO – MEF
  • Sham Careem, Advisor – MEF

Sender ID Registry – Understand the growing role of registries in combating spoofing and improving trust.

  • Stefan Heller, VP Business Development and Partnerships – The Campaign Registry

Status of Campaign Registry – Get the latest updates on implementation, impact, and compliance with campaign registration.

  • Nicholas Rossman, Programme Director – MEF

The A2P SMS market is experiencing explosive growth, but this expansion brings increased risks of fraud, spam, and erosion of consumer trust.  In this dynamic landscape, codes of conduct are crucial tools for the telecom industry.  This presentation delves into the MEF Business SMS Code of Conduct, a vital self-regulatory framework designed to foster a trusted and sustainable messaging ecosystem.

  • Nicholas Rossman, Programme Director – MEF
  • Eli Katz, Founder & CEO – XConnect
Trusted Messaging – Discover industry initiatives aimed at enhancing message authentication, transparency, and consumer trust.
 
As messaging becomes an essential part of everyday communication, ensuring its security and trustworthiness is more important than ever. This session explores the emerging standards and technologies that are shaping Trusted Messaging, helping to combat fraud, enhance privacy, and improve user confidence.
  • Dario Betti, CEO – MEF
  • Stefano Nicoletti, Head of UK SID Registry – MEF

The UK regulator Ofcom has just proposed a new pricing regulation on A2P wholesale SMS. Is a new regulatory risk arising for businesses? In this short update we will unpack the rationale behind the Ofcom proposal and present views received across stakeholders within the mobile ecosystem.

  • Kerstin Trikalitis, CEO – Out There Media
Transforming Mobile Engagement: RCS & RBM for Modern Marketing
Presented by Out There Media, this session dives into how Rich Communication Services (RCS) and Rich Business Messaging (RBM) are reshaping the future of brand-to-consumer interaction.
 
Learn how leading marketers are leveraging these next-gen messaging channels to deliver interactive, media-rich, and personalised campaigns—directly within the native messaging app.
  • Claudine Bell, Partner Business Manager, Messaging and Payments – Virgin Media O2
  • Tim Atkinson, Business Development – Google
  • James Gwillim, Business Development Manager – Twillio
  • Barinderpal Mumick, VP of Business Development and Operations – Dotgo

As enterprise messaging enters a new era, this expert panel explores the transformation of Application-to-Person (A2P) communication—from traditional SMS to next-generation Rich Business Messaging (RBM).

  • Sam Barker, VP of Telecoms Market Research – Juniper Research

In an increasingly personalized digital world, data is the driving force behind effective messaging strategies. This panel brings together industry experts to explore how data and insights are powering smarter, more engaging communication across messaging channels.

  • Peter Morgan, Founder & CEO – Deep Learning Partnership (University of Oxford)

Join Peter Morgan, Head of AI at Oxford University, as he delves into the cutting-edge advancements in Artificial Intelligence and how these innovations are driving change across the mobile industry.

As the messaging landscape evolves, Over-The-Top (OTT) services present both opportunities and challenges for traditional SMS and Rich Business Messaging (RBM). This session explores how OTT platforms are impacting mobile messaging and the strategies SMS and RBM can adopt to stay competitive.

  • Nick Millward, Advisor – MEF
  • Dario Betti, CEO – MEF

Join Dario Betti, CEO of the Mobile Ecosystem Forum (MEF), for a powerful closing session that looks to the future of the mobile and messaging industries. Dario will share insights into the evolving landscape, MEF’s strategic direction, and the role each stakeholder plays in shaping the next phase of innovation.

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