• Dario Betti, CEO – MEF

Welcome Home Office

• Daniel Ager, Head of Telecommunications Fraud Prevention Policy – Home Office

The Mobile Ecosystem Forum (MEF), in partnership with the UK Home Office, invites you to a focused session on the latest updates to the UK Telecom Fraud Charter, with specific relevance to the A2P messaging sector. This session provides a key opportunity for stakeholders across the messaging ecosystem to hear directly from the Home Office on its ongoing anti-fraud initiatives, review progress since the Charter’s launch, and engage in open dialogue to help shape future phases of this important work. The Home Office and MEF are committed to strengthening industry collaboration and delivering practical, coordinated action against telecoms fraud. Your input is vital in evolving this initiative. 

• Nick Millward, Advisor – MEF

As the telecom industry evolves, Telco APIs are unlocking new opportunities for innovation, collaboration, and enhanced services. This session dives into how telecom operators and third-party developers can leverage APIs to transform customer experiences, improve operational efficiency, and create new revenue streams.

• Nick Millward, Advisor – MEF
• Jakub Konieczny, Senior Analyst – Analysys Mason

• Nick Millward, Advisor – MEF
• David Creasey-Benjamin, Strategic Account Manager – Vonage 
• James Lasbrey, CSO – Global Telco Consult 
• Mariola Knapik, Head of Carrier Operations and Messaging Business – Tele2 AB

Once the dominant force in mobile enteprise communication, SMS now faces mounting pressure from fraud and richer, more flexible alternatives like RCS, APIs, OTT apps. In this candid session, experts from Vonage, GTC, and Tele2 AB assess the continued relevance of SMS amid shifting market demands, rising costs, and growing scrutiny over its commercial viability. We’ll explore whether SMS can adapt to remain part of the future messaging mix—or whether it’s time for businesses to accelerate the shift to next-generation channels.

• Dario Betti, CEO – MEF

SMS remains a critical part of the global messaging ecosystem, but its future is increasingly uncertain. In this session, Dario Betti, CEO of the Mobile Ecosystem Forum, outlines MEF’s latest initiatives aimed at protecting and revitalizing A2P SMS. From tackling consumer fraud, and artificial traffic, improving transparency and commercial models, this presentation highlights the concrete steps being taken—and the areas where industry collaboration is urgently needed. MEF is calling on operators, aggregators, and enterprises to engage and contribute to a collective effort to preserve the value and integrity of SMS in business communications – a channel still unmatched for reach and acceptance.

• Dario Betti, CEO – MEF
• Stefano Nicoletti, Head of UK SID Registry – MEF

In this session, Stefano Nicoletti, Head of MEF SMS Sender ID Registry at MEF, will present the latest developments in the Sender ID Registry initiative. He will discuss the lastes developments in UK, Ireland and Spain as well as the new additions to the registry. The industry coalation behind the Registry reduce fraudulent messages, and restore confidence in SMS as a reliable communication tool.

• Dario Betti, CEO – MEF
• Nicholas Rossman, Programme Director – MEF

Trust is the cornerstone of any effective business messaging ecosystem. This session introduces the MEF Business SMS Code of Conduct—a self-regulatory framework developed by industry stakeholders to establish clear principles for transparency, responsibility, and good commercial practice in A2P SMS. As challenges such as fraud, grey routes, and pricing opacity threaten the channel’s long-term sustainability, this code aims to protect all participants: brands, aggregators, operators, and ultimately, consumers. Join us to learn how adopting the code supports market integrity and fosters confidence in SMS as a trusted business communications channel.

• Nicholas Rossman, Programme Director – MEF
• Eli Katz, Founder & CEO – Xconnect
• Tor Soevik, COO – The Campaign Registry 

As messaging becomes an essential part of everyday communication, ensuring its security, accountability, and trustworthiness is more critical than ever. This session explores the MEF Trusted Messaging Working Group’s efforts to establish registries within SMS services—initiatives that enable verified sender identities, reduce fraud, and strengthen compliance across the messaging value chain. Discover how emerging standards, authentication protocols, and industry collaboration are shaping the future of trusted messaging—enhancing transparency and restoring consumer confidence in one of the most widely used business communication channels.

• Dario Betti, CEO – MEF
• Stefano Nicoletti, Head of UK SID Registry – MEF
• Nicholas Rossman, Programme Director – MEF

With regulators around the world increasing their scrutiny of A2P SMS practices, industry stakeholders face a critical moment for engagement and alignment. In this session, Stefano Nicoletti and Nicholas Rossman, advisors at MEF, provid a comprehensive update on MEF’s regulatory advocacy and member-driven policy activity. From responding to Ofcom’s proposal to cap wholesale SMS pricing in the UK to contributing to global consultations on messaging transparency, fraud prevention, and market conduct, this session outlines MEF’s coordinated efforts to ensure regulation reflects operational realities and supports a healthy, competitive messaging ecosystem.

• Nick Millward, Advisor – MEF
• Barinderpal Mumick, VP of Business Development and Operations – Dotgo

• Nick Millward, Advisor – MEF
• Claudine Bell, Partner Business Manager, Messaging and Payments – Virgin Media O2
• Tim Atkinson, Business Development – Google
• James Gwillim, Business Development Manager – Twillio
• Barinderpal Mumick, VP of Business Development and Operations – Dotgo

• Nick Millward, Advisor – MEF
• Kerstin Trikalitis, CEO – Out There Media 

As enterprise messaging enters a new era, this expert panel explores the transformation of Application-to-Person (A2P) communication—from traditional SMS to next-generation Rich Business Messaging (RBM).

• Dario Betti, CEO – MEF
• Sam Barker, VP of Telecoms Market Research – Juniper Research

• Dario Betti, CEO – MEF
• John Wilkinson, CEO – TMT ID
• Viktorijia Radman, Telecom Business Director – Infobip

As the telecom industry evolves, Telco APIs are unlocking new opportunities for innovation, collaboration, and enhanced services. This session dives into how telecom operators and third-party developers can leverage APIs to transform customer experiences, improve operational efficiency, and create new revenue streams.

• Nick Millward, Advisor – MEF
• Dave Boddington, Group Product Manager, Digital Channels – Infobip
• Bradley Betts, Strategic Account Manager – Sinch

• Nick Millward, Advisor – MEF
• Peter Morgan, Founder & CEO – Deep Learning  Partnership / Head Tutor on the AI for Business Leaders course at Oxford University

• Nick Millward, Advisor – MEF
• Dario Betti, CEO – MEF

Join Dario Betti, CEO of the Mobile Ecosystem Forum (MEF), for a powerful closing session that looks to the future of the mobile and messaging industries. Dario will share insights into the evolving landscape, MEF’s strategic direction, and the role each stakeholder plays in shaping the next phase of innovation.