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Spain Trust Index

Users in Spain see a large jump in trust Users in Spain have seen a 5-point jump in overall trust of sharing their personal data from 49% in 2023 to 54%, according to the latest survey compiled by MEF. Early result from our 10th Annual Trust Survey showed a jump…
Myra Bachtiar
March 18, 2024

Personal Data

Most of us now share personal data online because we get more in return 53% of all consumers surveyed by MEF across 10 core markets now believe that sharing their personal data online is worthwhile as they get valuable services in return - such as improved search, social media and…
Myra Bachtiar
March 18, 2024

Network Closures

35 MNOs so far sunset both 2G & 3G networks By the end of last year, approximately 35 mobile network operators around the world had sunset both their 2G and 3G networks, according to the latest research from MEF. In tota,l 129 3G networks have so far been shut in…
Myra Bachtiar
February 13, 2024

Ts & Cs

68% of Us Don't Read Ts & Cs That Control The Use of Our Personal Information Less than one-third of smartphone users pay close attention to the terms and conditions of privacy polices governing the use of our personal information when signing up for mobile apps and services. The situation…
Myra Bachtiar
February 2, 2024

Smishing

39% of smartphone users experienced smishing attacks in 2023 Approximately 39% of smartphone users experiencing smishing attacks in 2023 (up from 36% in 2002), but the number of incidents vary greatly from market to market. Consumers in seven of the 10 markets tracked by MEF actually saw a reduction in…
John Beshara
November 7, 2023

Security perceptions of behaviour on mobile

Social media posts and internet downloads are the least secure mobile practices Almost one third of people who share their personal data on social media do not believe it is secure, according to the latest survey data from MEF. Downloading content from the internet wasn't trusted by almost a quarter…
John Beshara
November 7, 2023
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