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MEF’s 11th Annual Trust Study

MEF’s 11th Annual Trust Study

MEF's 11th Annual Trust Study Highlights Improving Sentiment and Engagement MEF's 11th Annual Trust Study reveals a fascinating and somewhat paradoxical shift in consumer sentiment. Globally, the 2025 Trust Index stands at 60%, marking a significant upward movement compared to the previous year. Emerging economies, in particular, tend to exhibit…
Myra Bachtiar
June 27, 2025
RCS on iPhone in Nordics

RCS on iPhone in Nordics

iPhone Support for RCS in the Nordics Would Double Business Reach iPhone connections across the seven Nordic markets averaged 51.9% of total broadband handsets at the end of 2024, according MEF Data The highest percentage of iPhones was seen in the Faro Islands (74.4%) to a low of 27.4% in…
Myra Bachtiar
June 27, 2025
Company Data Breaches

Company Data Breaches

Consumers Experiencing Company Data Breaches According to MEF's 11th Annual Consumer Survey, global data breaches have been rising from 2021 to 2025. The average breach rate doubled -- from 6% in 2021 to 13% by 2023 -- driven by post-pandemic digital transformation, rapid cloud adoption, and remote work vulnerabilities. Since…
Myra Bachtiar
June 27, 2025
SIM Connections

SIM Connections

5G Almost Half of Cellular M2M Connections The rollout of 5G mobile networks has driven a rapid expansion in the number of cellular M2M connections over the past 7 years to the extent that 48% of all cellular M2M is now housed on 5G networks. The number of 4G connections…
Myra Bachtiar
June 27, 2025
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