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South African Gamers

South African Gamers

Almost Half of South African Mobile Gamers still Pay-to-Play Eighty percent of all smartphone users in South Africa now play games on their mobile device, according to the latest annual consumer survey conducted by MEF, up slightly from the 78% seen in 2023 and 2024. However, while the number of…
nuky
October 17, 2025
Work Related Usage

Work Related Usage

Enterprise Communication Platforms See Continued High Engagement in 2025 MEF's latest annual consumer survey indicates that enterprise communication and collaboration software sector has entered a mature growth phase, with daily active usage holding firm at 56% on average globally for the second consecutive year. This plateau presents both opportunities and…
nuky
October 10, 2025
Annual Spend on e-SIMs

Annual Spend on e-SIMs

Device Capability and Telco Availability Drive up e-SIM ARPU e-SIMs have become an affordable, easier way for consumers to remain connected while traveling – no more expensive and tricky-to-provision international roaming! – and to more quickly add multiple phone numbers to their device, for personal and work use. All new…
nuky
October 3, 2025
East Asia / Indonesia

East Asia / Indonesia

Indonesian Carriers Playing Catch-Up with Cellular M2M Indonesia is by far the most populous country in East Asia and will count almost 25% of the total 1.43 billion SIM connections across the 15 countries in the region by the end of 2025. However, while the Emerald of the Equator leverages…
nuky
September 25, 2025
Customer Care

Customer Care

Consumers Not Getting the Customer Care Message The lack of any customer care interaction at all via mobile on a weekly basis between brands and consumers is disturbingly high. According to MEF’s Annual Consumer Survey, almost a fifth of consumers globally - 19% on average - said they received zero…
Myra Bachtiar
September 25, 2025
Facebook

Facebook

How Much Do You Trust Content on Facebook? Meta faces persistent criticism that Facebook is widely used for the spread of misinformation and disinformation – arguably not helped by its decision earlier this year to replace external paid fact-checkers with an X-style ‘Community Notes’ system. And so, it’s official: Just…
Myra Bachtiar
September 25, 2025
Reading Patterns

Reading Patterns

Global Media Consumption: How Gender & Geography Influence Mobile Reading Patterns The appetite for reading in-depth stories, news or analysis remains deeply embedded in our mobile life, despite the fact that almost every imaginable digital delight is now available at our fingertips. A recent MEF survey reveals intriguing trends towards…
Myra Bachtiar
August 29, 2025
Social Media Addiction in Numbers

Social Media Addiction in Numbers

Social Media Addiction in Numbers Approximately 79% of all smartphone users have accessed a social media platform in the last 6 months, according to the MEF's 11th annual consumer survey. The surprising number here is that 21% of users practise complete abstinence from social media, while the vast majority of…
Myra Bachtiar
August 15, 2025
MEF