The bot invasion is coming. The major AI platforms are all making it possible for users to create their own virtual agents that search, chat, shop and more in digital spaces.

But this raises considerable challenges: How do we link agent IDs to human ‘owners’? How should users authenticate their agents? How can users set parameters for what agents can and can’t do?

To address this topic, MEF is set to publish a positioning paper. In this webinar, three MEF experts will dive deeper into the issued raised in the report such as:

* What is the state of agentic AI?
* What are the key identity challenges?
* What are some real world consequences if AI agents don’t have reliable IDs?
* What does a good ID system look like?
* What are some potential solutions?
* How can mobile networks and intermediaries play a part?