How Much Do You Trust Content on Facebook?

Meta faces persistent criticism that Facebook is widely used for the spread of misinformation and disinformation – arguably not helped by its decision earlier this year to replace external paid fact-checkers with an X-style ‘Community Notes’ system. And so, it’s official: Just 42% of Europeans, compared to 53% of non-Europeans, trust the content that they read on Facebook, according to MEF’s 11th Annual Consumer Survey. Globally, less than half of respondents, 48%, agreed that they trust the content they read on the platform, while just under a third, 29%, remain sceptical. Also, there’s not that much difference between the genders, with 50% of males and 47% of females saying they trust the content they read on Facebook. The survey suggests that consumers are becoming more discerning about the veracity of Facebook content. What’s intriguing is that regardless of location or gender identity, about 23% of users are stuck in digital limbo, unsure if their daily scroll delivers truth or fiction.

All survey data from over 11,000 respondents across 17 countries, is now available to download from mef.mobi and click on MEF Data!