Ready to see how mobile is changing the game? Dive into the MEF Content & Advertising Yearbook 2025 to explore a mobile ecosystem that is more innovative and resilient than ever. The report provides a definitive look at the year’s biggest trends, from the rise of AI in everything from creative optimization to fraud detection, to the evolution of Direct Carrier Billing (DCB) into a powerful financial infrastructure.

Get ahead of the curve with data-rich insights on:

• The AI Revolution: How AI-powered tools are automating ad campaigns and changing the production of mobile content, including games.
• The Payments Shift: Discover why Direct Carrier Billing (DCB) is no longer a niche payment method, with digital games being the leading use case.
• New Ad Strategies: Learn how the industry is navigating the phase-out of third-party cookies by focusing on private marketplaces, first-party data, and marketing mix modeling.
• Trust and Consumer Behavior: Understand how rising data harms and a demand for transparent pricing and clear consent are reshaping user trust.

The yearbook is your guide to the new landscape of mobile content, payments, and advertising. Download it now to get the insights you need to grow and succeed.