13:30 - OPENING & REGISTRATIONS
14:00 - Welcome word
14:15 - Driving Business Growth Through Mobile Messaging
Explore the journey of messaging services, from the early days of SMS to today’s rich communication platforms, and how they shape user engagement and mobile strategies.
14:45 - The Evolution of Messaging: From SMS to Rich Communication
Discover how businesses across Africa are leveraging messaging to connect with customers, deliver services, and unlock new revenue opportunities.
15:15 - Building Trust in the Mobile Ecosystem
Learn about the latest approaches to combating fraud, enhancing security, and ensuring consumer confidence in mobile services.
15:45 - Networking Coffee break
16:15 - From Cash to Mobile: Africa’s Payments Transformation
Examine how mobile payments are redefining commerce, driving financial inclusion, and reshaping economies across the continent.
16:45 - The Next Wave of Direct Carrier Billing in Africa
Uncover the opportunities and challenges of Direct Carrier Billing as it continues to expand and simplify mobile transactions for users.
17:15 The Future of Mobile Content in Africa
Discuss the trends, opportunities, and innovative models that are shaping content creation, distribution, and monetisation in a mobile-first Africa.
17:45 - Unlocking Growth with Mobile Content and Advertising
Dive into how mobile-first audiences are reshaping the advertising landscape, and how innovative content strategies are driving engagement and monetisation across Africa.
