CONNECT/


Company Profile/


With Headquarters in Zug, Switzerland and offices around the world, Mitto’s agile approach, trusted mobile operator relationships and carrier-grade SMS Messaging platform improve conversions and increase the speed and reliability of global mobile communications for the world’s largest OTTs, Enterprise and Mobile Operators.

Our mission is to provide customers with the most reliable, robust SMS Messaging service in the industry. That’s why technology is at the heart of everything we do. Our in-house team of developers make up more than a third of our staff and between them have designed a platform that guarantees our customers’ SMS messages get to the right person, at the right time, in the right place – in the most cost effective way possible.

For more information about Mitto visit www.mitto.ch.

MEF Minute/

What’s in store for the mobile ecosystem in 2017?

2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile’s central role in how businesses innovate and monetise their services.

Everything has been fair game, from the collection and responsible use of user data through to new ways for consumers to perform everyday tasks like talking to their bank, ordering and buying a coffee or transferring money to a friend.

But how will the mobile ecosystem change in 2017? And what are the areas of the ecosystem that are ripe for disruption or collaboration? We asked MEF members to provide us with their thoughts on the big trends for 2017…

Industry views: how will mobile messaging fare in 2016?

Mobile messaging is increasingly the cornerstone of business to consumer communications. Whether it’s to authenticate a user of a service, a notification or as part of a marketing push, messaging is often the mission critical part of a growing number of mobile consumer services.

There are however threats to the growth of messaging within the mobile ecosystem. Grey routes and SIM farms for example represent unregulated business to consumer lines of communication that could harm messaging’s long-term sustainability.