According to Telesign’s 2023 Trust Index report, while consumers perceive fraud as an immediate threat, only 55% are actively implementing measures to safeguard themselves.

A key reason for this is because 94% of consumers believe it is the brand’s responsibility to protect them from fraud. And when brands fail to do so, they face the consequences: 43% of data breach victims stop associating with the brand, 44% tell friends and family not to associate with the brand, and 30% share the incident on social media.

Join Surash Patel, VP EMEA at Telesign, and Michael Becker from MEF and Identity Praxis, as they discuss what brand must do to keep their customers safe from fraud. Topics include:

•        The escalating nature of digital threats
•        Changing consumer perceptions around fraud
•        Tools brands can use to tackle fraud with minimal disruption to the consumer experience
•        How much data brands really need for secure fraud protection
•        How brands can empower their consumers to be more in control of their data