Focusing on the valuable insights presented in MCP Insight and Smadex’s whitepaper, “Transparency and Brand Safe Advertising”, this webinar delves deeper into the evolving landscape of digital fraud, analyzing prevalent tactics and exploring viable solutions.

Join us for an illuminating discussion that equips you with the knowledge and tools to navigate the ever-changing terrain of digital fraud confidently. Register now and stay ahead in safeguarding your business and customers!

Topics

• Direct Carrier Billing (DCB) overview and roles of key players (content providers, cybersecurity companies and DSPs)
• Importance of Quality Products and Services
• Transparency in Ad Tech
• Regional Strategies for Proactive Fraud Prevention in Advertising
• Combatting Ad Fraud collaboratively
• Regulatory Compliance and Data Privacy
• Emerging Threats and Technologies