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Event details

MEF Leadership Forum Americas – Business Messaging & AI

Navigating the Future of Business Messaging – Trust, Transparency and Transformation

Apple’s latest move to embrace RCS has set the stage for a ground-breaking MEF Leadership Forum Miami. As the messaging mediums converge and there is increased homogeneity, understanding what trust means in the business of Business Messaging is critical. What it means to Know Your Customer (KYC), Know Your Customer’s Customer (KYCC), and Know Your Traffic (KYT) are three questions that need to be addressed across the ecosystems.

Come prepared to discuss these and other topics in sunny South Beach, Miami.

Prepare to be engaged in a series of thought-provoking keynotes, panels, and fireside chats led by renowned experts in the field. These sessions are designed to provide you with a comprehensive understanding of the latest trends and innovative use cases in business messaging.

We’ll also take deep dives into the challenges and opportunities that 2024 holds. These hands-on sessions will not only address current issues but also equip you with strategies to stay ahead in the ever-evolving landscape.

And of course, a hallmark of all MEF events, it will be a perfect opportunity to network and collaborate with fellow leaders and innovators.

As if that’s not enough, straight after the Leadership Forum, until 8:30pm, we’re inviting you to join us for an exceptional Drinks and Networking Session set in the epitome of luxury and sophistication while engaging in meaningful connections and fostering valuable relationships within a vibrant professional setting.

Sponsors

Our Speakers

Dario Betti

Dario Betti

CEO

MEF

TJ Thinakaran

TJ Thinakaran

Advisor

MEF

Steve Legge

Steve Legge

CEO & President

Netnumber

Sheila Stafford

Sheila Stafford

CEO

TeamSense

Lodema Steinbach

Lodema Steinbach

VP of Product & Carrier Relations NA

Sinch

Bruce Bales

Bruce Bales

Director, CPaaS Messaging Business

Cisco

Chris Wright

Chris Wright

VP Product Management, Strategy

Syniverse

Matthew Lear

Matthew Lear

Senior Director of Product Management

iconectiv

Stephanie Lashley

Stephanie Lashley

Senior Director of Product Mangement

Bandwidth

Vincent Paquet

Vincent Paquet

CPO

Dialpad

Mike Reading

Mike Reading

Vice President Of Technical Services, Cloudmark Business

Proofpoint

Catalin Badea

Catalin Badea

VP Product Management

Netnumber

Blu Atwood

Blu Atwood

CEO

Textual

Chris Brunner

Chris Brunner

CEO

Authvia

Paul Wheeler

Paul Wheeler

Regional VP, North American Carrier Relations

Twilio

Katie Castillo-Wilson

Katie Castillo-Wilson

CEO

TapOnIT

Alex Campbell

Alex Campbell

Co-Founder

Vibes

Open Event

Event Info

Date

19/03/2024

Time

08:00 – 20:30
-04

Organiser

Mobile Ecosystem Forum (MEF)

Categories

Type

Agenda - Draft

Did you know there are over 300 million SIM devices in North America? That’s just one of the many data points available in MEF Data. Hear MEF CEO Dario Betti share what’s new for MEF in 2024, the MEF Data initiative and kick off the day.

Dive into the world of TeamSense with CEO Sheila Stafford, exploring how this innovative company reshaped workforce texting. Central to TeamSense’s approach is its app-free, AI-enhanced texting service, designed specifically for the hourly workforce. Their solution offers a direct and efficient way to keep hourly workers informed and engaged, bypassing the need for complex apps. The discussion will cover TeamSense’s journey, highlighting how it navigated the evolving tech landscape, including AI advancements, the pandemic, address regulatory challenges and the unique demands of America’s industrial sector.

Join Michael Laudon, VP and GM of Cloudmark, for an insightful look into how AI is revolutionizing email and mobile security. This talk will cover the role of artificial intelligence in combating emerging cyber threats, protecting the 1.6 billion users that Cloudmark has safeguarded, and shaping the future of cybersecurity. Michael will discuss the growing significance of business messaging, the impact of RCS, and OTT services in the spam fight.

Leaders from Cisco, Syniverse, Bandwidth, and iConnectiv will discuss best practices for choosing the correct endpoint for text messaging. The past few years have been transformative in the industry. This panel will provide a “State of the Union” on Messaging in North America.

Dialpad’s CPO on how Ai Transforms Business Communications

Join industry leaders for an in-depth exploration of the legalities surrounding Messaging. Learn from Alexis Buese’s experiences in TCPA litigation, and hear Glenn Richards and Kevin Rupy’s take on international and domestic regulations. Puja Amin will guide you through navigating compliance challenges. The conference will also address the significant impacts of the 2024 political season and AI developments on messaging and privacy, offering insights into how to prepare for these evolving challenges.

In this technology-oriented presentation, Mike Reading will explore the critical aspects of network protection. Through a neutral lens, Mike will leverage the state-of-the-art tools from Cloudmark and Proofpoint to illustrate essential concepts. He will articulate that ‘protection’ encompasses a variety of meanings across different stakeholders, emphasizing the multifaceted nature of threat mitigation.

Explore the technical landscape of integrating e-commerce into text messaging through a panel discussion featuring industry leaders from Textual, AuthVia, TapOnIT, and Twilio. Blue Atwood, Chris Brunner, Katie Castillo-Wilson and Paul Wheeler will share their experiences and insights on creating text-based e-commerce solutions, highlighting the challenges faced and overcome.

Join David Diggs as he moderates a compelling discussion with Krishna Ghodiwala, Thomas Peters, Anna Quint, and Jonathan Vimont on the critical role of text messaging in political campaigns. This session delves into the intricacies of compliance and consent, key pillars for ethical voter mobilization strategies. Discover how campaigns are leveraging texting while adhering to legal frameworks and respecting voter privacy.

Valuing a CPaaS business goes beyond just the numbers; it’s an art influenced by various market factors and the current economic climate. This panel, featuring Louis Wharton, Mike Hazzard, Kasper Lund Hansen, and Sheila Stafford, will dive into the complexities of CPaaS valuations, offering a holistic view of what it means to price a messaging business in uncertain times.

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With the recent Apple announcement, and the MNO consolidation on Jibe, Dario Betti, leads the room in a quick-fire discussion of what comes next.

Vibes co-founder and CIO Alex Campbell has had a front-row seat in helping to define and evolve the explosive growth of mobile messaging and the channels that it travels across. He’ll provide a look into the AI innovations that are beginning to make a major impact on how messages are routed and delivered, and share some first-hand observations on message aggregation and connectivity that are gaining increased relevance in a world in which SMS, MMS – and soon, RCS – are becoming the most prominent channels for communication from brands and businesses.

Dario Betti welcomes Jeff Pulver to commemorate the 20th anniversary of the Pulver order. They then bring the day to close and lay out the optimistic vision for 2024.

MEF