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Event details

MEF Leadership Forum Americas – Business Messaging & AI

Navigating the Future of Business Messaging – Trust, Transparency and Transformation

Apple’s latest move to embrace RCS has set the stage for a ground-breaking MEF Leadership Forum Miami. As the messaging mediums converge and there is increased homogeneity, understanding what trust means in the business of Business Messaging is critical. What it means to Know Your Customer (KYC), Know Your Customer’s Customer (KYCC), and Know Your Traffic (KYT) are three questions that need to be addressed across the ecosystems.

Come prepared to discuss these and other topics in sunny South Beach, Miami.

Prepare to be engaged in a series of thought-provoking keynotes, panels, and fireside chats led by renowned experts in the field. These sessions are designed to provide you with a comprehensive understanding of the latest trends and innovative use cases in business messaging.

We’ll also take deep dives into the challenges and opportunities that 2024 holds. These hands-on sessions will not only address current issues but also equip you with strategies to stay ahead in the ever-evolving landscape.

And of course, a hallmark of all MEF events, it will be a perfect opportunity to network and collaborate with fellow leaders and innovators.

As if that’s not enough, straight after the Leadership Forum, until 8:30pm, we’re inviting you to join us for an exceptional Drinks and Networking Session set in the epitome of luxury and sophistication while engaging in meaningful connections and fostering valuable relationships within a vibrant professional setting.

Our Speakers

Adam Guy

Adam Guy

Head of Sales and Business Development

KONTXT from RealNetworks

Alex Bobotek

Alex Bobotek

Lead, Mobile Messaging Anti-Abuse Strategy and Architecture

AT&T

Alex Campbell

Alex Campbell

Co-Founder

Vibes

Alexis Buese

Alexis Buese

Partner

Bradley Arant Boult Cummings

Anna Quint

Anna Quint

Executive Director

Campaign Verify

Auri Korva

Auri Korva

Strategic Parnerships WhatsApp

Meta

Blu Atwood

Blu Atwood

CEO

Textual

Brien Jones-Lantzy

Brien Jones-Lantzy

Head of Compliance, Spam and Fraud Mitigation

Sinch

Bruce Bales

Bruce Bales

Director, CPaaS Messaging Business

Cisco

Caitlin Long

Caitlin Long

Director, Commercial Product Management

Bandwidth Inc.

Catalin Badea

Catalin Badea

VP Product Management

Netnumber

Chris Brunner

Chris Brunner

CEO

Authvia

Chris Wright

Chris Wright

VP Product Management, Strategy

Syniverse

Dario Betti

Dario Betti

CEO

MEF

Dave Stewart

Dave Stewart

Chief Business Development Officer

Somos

David Diggs

David Diggs

CEO & Founder

David Diggs & Associates

David Hassman

David Hassman

Vice President, Messaging Products and Corporate Strategy

Syniverse

Glenn Richards

Glenn Richards

Partner

Pillsbury Winthrop Shaw Pittman LLP

Jeff Pulver

Jeff Pulver

Founder

Jeff Pulver Entertainment

Jonathan Vimont

Jonathan Vimont

Director, US Messaging Products and Services

Sinch

Kasper Lund Hansen

Kasper Lund Hansen

Head of M&A

Link Mobility

Katie Castillo-Wilson

Katie Castillo-Wilson

CEO

TapOnIT

Kevin Rupy

Kevin Rupy

Partner

Wiley Rein

Krishna Ghodiwala

Krishna Ghodiwala

Partner

Message Digital

Lodema Steinbach

Lodema Steinbach

VP of Product & Carrier Relations NA

Sinch

Louis A. Wharton

Louis A. Wharton

Partner

Stubbs, Alderton & Markiles

Matthew Lear

Matthew Lear

Senior Director of Product Management

iconectiv

Michael Laudon

Michael Laudon

VP and General Manager, Cloudmark Division

Proofpoint

Mike Hazzard

Mike Hazzard

Partner

DLA Piper

Mike Reading

Mike Reading

Sr. Director of Technical Services, Cloudmark Division

Proofpoint

Paul Wheeler

Paul Wheeler

Regional VP, North American Carrier Relations

Twilio

Ramy Riad

Ramy Riad

Head of Innovation and Messaging Strategy

Cisco

Sarah Giraldi

Sarah Giraldi

Director, Governance and Messaging Operations

EZ Texting

Sheila Stafford

Sheila Stafford

CEO

TeamSense

Silvija Renusa

Silvija Renusa

Senior Product Partnership Manager

Infobip

Simeon Coney

Simeon Coney

Chief Strategy Officer

Enea Adaptive Mobile

Stephanie Lashley

Stephanie Lashley

Senior Director of Product Mangement

Bandwidth

Steve Legge

Steve Legge

CEO & President

Netnumber

Thomas Peters

Thomas Peters

Founder & CEO

RumbleUp

Tina Donaldson

Tina Donaldson

VP, Strategy

Netnumber

TJ Thinakaran

TJ Thinakaran

Advisor

MEF

Vincent Paquet

Vincent Paquet

CPO

Dialpad

Open Event

Event Info

Date

19/03/2024

Time

08:00 – 20:30
-04

Organiser

Mobile Ecosystem Forum (MEF)

Categories

Type

Agenda - Draft

• Dario Betti, CEO – MEF

Did you know there are over 300 million SIM devices in North America? That’s just one of the many data points available in MEF Data. Hear MEF CEO Dario Betti share what’s new for MEF in 2024, the MEF Data initiative and kick off the day.

• TJ Thinakaran, Advisor – MEF

• Sheila Stafford, Founder & CEO – TeamSense

Dive into the world of TeamSense with CEO Sheila Stafford, exploring how this innovative company reshaped workforce texting. Central to TeamSense’s approach is its app-free, AI-enhanced texting service, designed specifically for the hourly workforce. Their solution offers a direct and efficient way to keep hourly workers informed and engaged, bypassing the need for complex apps. The discussion will cover TeamSense’s journey, highlighting how it navigated the evolving tech landscape, including AI advancements, the pandemic, address regulatory challenges and the unique demands of America’s industrial sector.

• Ramy Riad, Head of Innovation and Messaging Strategy – Cisco

• Auri Korva, Strategic Parnerships WhatsApp – Meta

Meta and Cisco discuss the current growth opportunity of Whatsapp for Business in North America and the possibilities to expand further based on success in different markets.

• Michael Laudon, VP & GM of Cloudmark – Proofpoint

Join Michael Laudon, VP and GM of Cloudmark, for an insightful look into how AI is revolutionizing email and mobile security. This talk will cover the role of artificial intelligence in combating emerging cyber threats, protecting the 1.6 billion users that Cloudmark has safeguarded, and shaping the future of cybersecurity. Michael will discuss the growing significance of business messaging, the impact of RCS, and OTT services in the spam fight.

• Lodema Steinbach, VP of Product & Carrier Relations NA – Sinch

• Bruce Bales, Director, CPaaS Messaging Business – Cisco

• Chris Wright, VP Product Management, Strategy – Syniverse

• Matthew Lear, Senior Director, Product Management – iConectiv

• Stephanie Lashley, Senior Director, Product Management – Bandwidth

Leaders from Cisco, Syniverse, Bandwidth, and iConnectiv will discuss best practices for choosing the correct endpoint for text messaging. The past few years have been transformative in the industry. This panel will provide a “State of the Union” on Messaging in North America.

• Vincent Paquet, Chief Product Officer – Dialpad

Dialpad’s CPO on how Ai Transforms Business Communications

• TJ Thinakaran, Advisor – MEF

• Alexis Buese, Partner – Bradley Arant Bolt Cummings

• Glenn Richards, Partner – Pillsbury Winthrop Shaw Pittman

• Kevin Rupy, Partner – Wiley Rein

Join industry leaders for an in-depth exploration of the legalities surrounding Messaging. Learn from Alexis Buese’s experiences in TCPA litigation, and hear Glenn Richards and Kevin Rupy’s take on international and domestic regulations. The conference will also address the significant impacts of the 2024 political season and AI developments on messaging and privacy, offering insights into how to prepare for these evolving challenges.

• Mike Reading, Vice President Of Technical Services, Cloudmark Business – Proofpoint

In this technology-oriented presentation, Mike Reading will explore the critical aspects of network protection. Through a neutral lens, Mike will leverage the state-of-the-art tools from Cloudmark and Proofpoint to illustrate essential concepts. He will articulate that ‘protection’ encompasses a variety of meanings across different stakeholders, emphasizing the multifaceted nature of threat mitigation.

• Tina Donaldson, VP, Strategy – Netnumber

• Catalin Badea, VP Product Management – Netnumber

• Alex Bobotek, Lead, Mobile Messaging Anti-Abuse Strategy and Architecture – AT&T

• Brien Jones-Lantzy, Head of Compliance, Spam and Fraud Mitigation – Sinch

• Adam Guy, Head of Sales and Business Development – KONTXT, RealNetworks

As new messaging and communications use cases continue to emerge — and as new high-value services are provisioned in the U.S ecosystem and beyond — being able to trace all advanced processes back to fundamental protocols is key. Regardless of the application or advanced mechanism being leveraged, meticulous routing, vetting and fraud prevention methods are vital to ensuring messaging remains a safe and trusted channel. For instance, KYC and fraud prevention data sharing processes ensure the industry is one step ahead of fraudsters while it continues to develop innovative use cases that benefit consumers and businesses alike.
 

• TJ Thinakaran, Advisor – MEF

• Blu Atwood, Founder & CEO – Textual

• Chris Brunner, Founder & CEO – Authvia

• Paul Wheeler, Regional VP, North American Carrier Relations – Twilio

• Katie Castillo-Wilson, Founder & CEO – TapOnIT

Explore the technical landscape of integrating e-commerce into text messaging through a panel discussion featuring industry leaders from Textual, AuthVia, TapOnIT, and Twilio. Blue Atwood, Chris Brunner, Katie Castillo-Wilson and Paul Wheeler will share their experiences and insights on creating text-based e-commerce solutions, highlighting the challenges faced and overcome.

• David Diggs, Founder & CEO – David Diggs & Associates

• Anna Quint, Executive Director – Campaign Verify

• Jonathan Vimont, Director, NA Product Operations – Sinch

• Krishna Ghodiwala, Partner – Message Digital

• Thomas Peters, Founder & CEO –  RumbleUp

Join David Diggs as he moderates a compelling discussion with Krishna Ghodiwala, Thomas Peters, Anna Quint, and Jonathan Vimont on the critical role of text messaging in political campaigns. This session delves into the intricacies of compliance and consent, key pillars for ethical voter mobilization strategies. Discover how campaigns are leveraging texting while adhering to legal frameworks and respecting voter privacy.

• TJ Thinakaran, Advisor – MEF

• Kasper Lund Hansen, M&A Director – LinkMobility

• Louis A. Wharton, Partner – Stubbs, Alderton & Markiles

• Mike Hazzard, Partner – DLA Piper

• Sheila Stafford, Founder & CEO – TeamSense

Valuing a CPaaS business goes beyond just the numbers; it’s an art influenced by various market factors and the current economic climate. This panel, featuring Louis Wharton, Mike Hazzard, Kasper Lund Hansen, and Sheila Stafford, will dive into the complexities of CPaaS valuations, offering a holistic view of what it means to price a messaging business in uncertain times.

• Dave Stewart, Chief Business Development Officer — Somos

• Sarah Giraldi, Director, Governance and Messaging Operations – EZ Texting

• Simeon Coney, Chief Strategy Officer, Enea Adaptive Mobile

• Caitlin Long, Director, Commercial Product Management – Bandwidth Inc.

• David Hassman, Vice President, Messaging Products and Corporate Strategy – Syniverse

So the Dutch saying goes. Trust in business messaging is paramount as it forms the bedrock of successful engagement between businesses and their customers. Without trust, business messaging becomes vulnerable to misinterpretation, skepticism, and ultimately, undermines the credibility and effectiveness of the channel. Fostering trust in business SMS messaging is essential for driving meaningful interactions, enhancing brand credibility, and ultimately, achieving business success. The panel will discuss how, as an ecosystem, we can collaborate to reinforce trust in business messaging now and for sustainable long-term growth.

• Dario Betti, CEO – MEF

• Silvija Renusa, Senior Product Partnership Manager – Infobip

With the recent Apple announcement, and the MNO consolidation on Jibe, Dario Betti, leads the room in a quick-fire discussion of what comes next. s.

• Alex Campbell, Co-Founder – Vibes

Vibes co-founder and CIO Alex Campbell has had a front-row seat in helping to define and evolve the explosive growth of mobile messaging and the channels that it travels across. He’ll provide a look into the AI innovations that are beginning to make a major impact on how messages are routed and delivered, and share some first-hand observations on message aggregation and connectivity that are gaining increased relevance in a world in which SMS, MMS – and soon, RCS – are becoming the most prominent channels for communication from brands and businesses.

• Dario Betti, CEO – MEF

• Jeff Pulver, Founder – Pulver.com

Dario Betti welcomes Jeff Pulver to commemorate the 20th anniversary of the Pulver order. They then bring the day to close and lay out the optimistic vision for 2024.

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