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September 27, 2022 @ 09:00 - 20:30 UTC-7

Join MEF Members and special guests ahead of North America’s most influential connectivity event, MWC Las Vegas, for a full day of knowledge-sharing, networking, business lounge discussions and essential learning. Keynote speakers will include the former FCC Chairman Ajit Pai, and key companies, including The Campaign Registry, Twilio, Wizard Commerce, Prove,, Vibes, Syniverse, Infobip, Netsfere, Blackberry and many more.

The event will be covering key topics, you won’t find anywhere else the Conference MEF CONNECTS USA focusses on Messaging, Mobile Content and the changing mobile regulation in North America. dedicated sessions featuring expert speakers and panels, examining:

  • Business Messaging in the USA

  • The direction of regulation and self regulation in USA

  • RCS/SMS Operator discussion

  • Fighting Consumer Fraud

  • The next generation of Business Messaging

  • The New Agenda for Mobile Operators

  • Direct Carrier Billing in the USA

  • The new formats of mobile content

Plus, many more

The MEF Business Lounge will be open early until late on the 27th to meet and discuss business with MEF Sponsors over breakfast, lunches and canape reception on the stunning patio terrace with the backdrop of the sun setting on the Strip and Mountains.

MEF MEET UP – 28th September

The following day on the 28th September join us on the exquisite and newly renovated wrap-around terrace on the 55th Floor of one of the most stunning hotels on the Strip for an exceptional MEF MEET UP. Mingle with familiar faces, and make new business connections. MEF Members and Special Guests are invited for an evening of music and networking.

Sign up now for free! 

Agenda in Brief

  • 9:00 – Welcome Address – MEF CEO Dario Betti and Soren Schafft,  CEO – The Campaign Registry Inc.
  • 9:15 – Keynote – “Message in a Model: a New Approach to Messaging Regulation.” – Ajit Pai, Former FCC Chairman
  • 9:45 – The opportunity beyond transactional messaging – Lauren Nemeth, SVP & GM Communications Plaform – Twilio
  • 10:00 – A2P Leadership Forum — The Changing Landscape of Messaging – Janice McNair, CFO – Wizard Commerce; Lauren Nemeth, SVP & GM Communications Plaform – Twilio; Michelle Wheeler, SVP – Prove
  • 10:30 – Avoiding (More) Government Regulation – The Campaign Registry – Stefan Heller,Vice President, Business Development & Strategic Partnerships – The Campaign Registry; Glenn S. Richards, Partner – Pillsbury Winthrop Shaw Pittman LLP
  • 11:15 – MNO Agenda – The Canadian Perspective – Ryan Tollofson, Director – Emerging Communications & Strategic Marketing – Telus; Harpreet Singh, Senior International Sales & Marketing Executive – Commonwealth Telecommunications Organisation
  • 11.30 – MNO Agenda – RCS, Stimulating business messaging in Canada – Chris Wright, Vice President, Product Management & Strategy – Syniverse
  • 11:45 – MNO Agenda – The international experience of RCS – Ramy Riad, Head of Future Messaging – Webex CPaaS Solutions; Inderpal Mumick, CEO – Gupshup
  • 12:00 – Building for a Conversational World – The CPaaS CTO Forum – Aca Gacic, CTO – Wizard Commerce; Ryan Beck, CTO –; Jeremy Wadsack, CTO – TeamSense; Steven Mastandrea, VP, Architecture – Vibes
  • 14:00 – The Messaging Opportunity – how to grow the USA Business Messaging market – Carlos Aragon, Assoc. Vice President of Product Marketing, Enterprise Solutions – Mavenir; Marcelo Frizzo,VP, Strategic Account Development – Infobip; Chris Wright, VP – Product Management – Messaging – Syniverse
  • 14.30 – The potential of Mobile Identity  – Mark Harvey, CEO – Sekura Mobile; Shane Unfred, EVP, Business Development and Product Management – TSG Global; Steve Legge, CEO & President – NetNumber
  • 15:00 – Critical Messages and Employee Compliance – the new frontiers for messaging applications in employee messaging – Ken Murphy, Vice President & GM – Critical Events Management – BlackBerry; Anurag Lal, Chief Executive Officer – NetSfere
  • 15:30 – Comfort and Coffee Break
  • 16:00 – Content & Community with Mobile – How SMS, MMS, Direct Carrier Billing helped build content and community and make it the success of this world leading faith based app – Steve Gatena, Co-Founder and CEO –; Michael Lynn, Co-Founder and CFO –
  • 16:15 – A new wave of Direct Carrier Billing for the USA? – Mark Fruehan, CEO – First Screen
  • 16:30 –  Monitoring Direct Carrier Billing – CEO – Aegis Mobile
  • 16:45 – The future of mobile content – What will be driving the mobile content market: games, music, videos or the metaverse.
  • 17:15 – Closing Address – Next Steps


Ajit Pai

Former Chairman - FCC

Michelle Wheeler

SVP - Prove

Soren Schafft

CEO - The Campaign Registry Inc.

Lauren Nemeth

SVP & GM Communications Plaform, Twilio

Janice McNair

CFO, Wizard Commerce

Anurag Lal

Chief Executive Officer - NetSfere

Ken Murphy

Vice President & GM - Critical Events Management - BlackBerry

Aca Gacic

CTO, Wizard Commerce

Ryan Beck


TJ Thinakaran

Founder & CEO - CasselRoad Consulting

Stefan Heller

VP Business Dev & Strategic Partnerships - The Campaign Registry

Jeremy Wadsack

CTO, TeamSense

Rob Pegoraro


Marcelo Frizzo

VP, Strategic Account Development - Infobip

Chris Wright

VP – Product Management – Messaging - Syniverse

Glenn S. Richards

Partner - Pillsbury Winthrop Shaw Pittman LLP

Steve Gatena

Co-Founder and CEO -

Steven Mastandrea

VP, Architecture - Vibes

Michael Lynn

Co-Founder and CFO -

Carlos Aragon

Assoc. Vice President of Product Marketing, Enterprise Solutions - Mavenir

Dario Betti



September 27, 2022
09:00 - 20:30 UTC-7
Event Category:


Mobile Ecosystem Forum (MEF)
+44 (0)20 8819 0554
View Organiser Website


Wynn Hotel
3131 S Las Vegas Blvd
Las Vegas, NV 89109 United States
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