MEF CONNECTS Nordics was the place to hear from stakeholders from across Mobile in the Nordic region. Covering Business messaging and more, we’ll be showcasing the latest developments and use-cases from aggregators, CPaaS providers, MNOs, OTTs, technology suppliers and speaking with enterprises.
Messaging Security & Antifraud: Threats Out There Today & How Mobile Operators Protect Their Clients
How trusted today are the various Messaging channels? What are the key threats destabilizing the market and how do we combat them in terms of technology, commercial models etc. What really needs to be done to improve trust, to REALLY bring Messaging to new markets and make consumers trust brands of all types, shapes and sizes? Join this panel to hear directly from mobile network operators about what they are doing to combat the scourge of fraud and also to understand what they need from the industry as a whole to meet their goals
- James Williams, Director of Programmes – MEF
- Simen Skou, Global Product Manager, Business Messaging Services – Telia
- Anton Ivarsson, Routing Manager – Tele2
- Olle Svensson, Strategic Product Manager – Telenor
 Restoring Trust In The Messaging Ecosystem
With regulation biting at the heels of us all, aiming to protect the consumer from SMS fraud, how are we as an industry going to lead the way? To build trust everything has to work properly across the ecosystem and there is a lot the SMS industry can learn from how the voice sector has handled their fraud issues. Our panel will debate best practice, how the industry needs to lead or be led, and how the consumer must be put at the forefront of our decisions to ensure the future of the SMS industry.
- James Williams, Director of Programmes – MEF
- Eli Katz, Founder & CEO – XConnect
- Fabio Bottan – Senior Messaging Specialist – Arelion
The Authentication Game
SMS is ubiquitous, billions of people globally familiar and comfortable with it – exactly why SMS found itself taking on much of the heavy lifting duties of 2FA. It’s been doing it for a long time but are its days numbered? Commercial model pressures, security concerns and new authenitcation methods such as A2P Voice Flash and Passkey are challenging its supremacy. The heavyweight speakers on this panel know the industry inside out and in a robust discussion will be letting us know where they see the world of Authentication today and indeed provide a glimpse of where they see it heading…
- James Williams, Director of Programmes – MEF
- Igor Skutsenya, Senior Business Development Manager, Antifraud Solutions – LANCK Telecom
- Tonis Kirsipuu, Head of Global Connectivity – Messente
- Franck Zaire, CEO – Annecto
Significant Trends Impacting The World Of Business Messaging Over The Past 12 Months
The messaging ecosystem is in flux, undergoing a number of significant changes. ENEA will be sharing insights on some of the most significant ones we’ve observed. We’ll present the scale, impacts and the implications to our industry – whether it be security and attacks, regulatory impact and guidelines or behavioural threats to the fabric of commercial messaging, we’ll be covering the lot!
- James Williams, Director of Programmes – MEF
- Simeon Coney, Chief Strategy Officer – ENEA AdaptiveMobile Security
 Harnessing Phone Number Verification To Combat Fraud
Phone numbers have never been such a significant asset in both our personal and professional worlds, but today, they stand as crucial resources through which we send and receive vital information. Many mobile phone numbers are used for personal account registration or one-time password security processes, and businesses are leveraging the personal phone number for high-value communications. Unfortunately, activities like these have also made phone numbers a highly targeted vector for fraud. Fraudsters can now exploit mobile service weaknesses to gain access to personal information or business-critical information, or even send spam or partake in other illegal activities. It’s vital that businesses and providers find a way to protect against this breed of fraud – and the solution lies with phone number verification. In this session, attendees will learn about the current state of phone number-related fraud, as well as the related risks. Attendees will also come away equipped with key insights into how to leverage robust phone number verification solutions to keep fraud at bay.
- James Williams, Director of Programmes – MEF
- Catalin Badea, VP Product Maangement – netnumber Global Data Services
- Roberto Peretto, Sales Manager – netnumber Global Data Services
Conversational Commerce & How To Make Money From It
With so many mobile digital channels available to enteprises today, it’s important the industry communicates with real clarity how they can drive maximum benefit on so many fronts from them. Whether it’s building their brand, customer trust and loyalty or of course making money, the path to success isn’t always clear or easy but join this panel to see how the likes of Google recommend achieving it all – and of course making money from it all along the way!
- James Williams, Director of Programmes – MEF
- Micaela Magnertoft Lagerback, Director, Head of Business Messaging – Telia
- Tim Atkinson, RCS Business Development Manager – Google
- Michael Power, Founder – Engage Mobile
- Pascal Prot, CEO – Legos
CPaaS Acceleration: How To Make It Relevant For All
My business is too small, I don’t need it. It’s hard to access. It’s expensive. It’s not secure. A look at how Mobile Network Operators, SMEs (and ultimately organisations of ALL types) can leverage the genuine golden opportunities available to them today by harnessing the power of everything Communications Platform as a Service (CPaaS) offers.
- James Williams, Director of Programmes – MEF
- Asa Larsson, Senior Partner Manager Operator Partnerships, Nordics and Baltics – Infobip
- Mila Budylo, Chief Commercial Officer – BSG
- Gabriel Klefbom, Senior Key Account Manager, Messaging – Arelion
- Lisa Lundell, Head of Operator Sales & Partnerships Europe – Sinch
How Will CPaaS Drive Value For Both Enterprises & Consumers Whilst Also Contributing To MNOs’ Bottom Lines?
Join MEF members Cisco and Telia for a fireside chat discussing the experiences and expectations of the CPaaS market. How will the likes of Camara and APIs really help to drive CPaaS adoption? You will see that you really can have it all with CPaaS- happy enterprises and consumers and mobile operators making some nice margin along the way too…
- Thomas Boesen, Business Development Director – Cisco
- Micaela Magnertoft Lagerback, Director, Head of Business Messaging – Telia
