Understanding the Personal Data Economy

The emergence of a new data value-exchange

The personal data economy, also known as the Internet of Me, the API of Me, M2B, self data, the personal information economy and more, describes a powerful new idea: letting individuals take ownership of their information so they can share it with businesses on their terms.

This report from Juniper Research, commissioned by MEF, outlines the Personal Data Economy: a concept that puts individuals in control of their personal information and allows them to share it with businesses, brands and other trusted third parties on their own terms. This could include basic ID, health and information, financial records, buying history, social media activity, biometrics and more.

The free whitepaper has been commissioned on behalf of the MEF Consumer Trust Working Group, a collective of MEF members working to raise awareness of issues surrounding trust in mobile products and services, establish industry best practices and provide practical tools across the mobile value chain, built on the consumer’s informed consent.

Whitepaper Contents in Brief

  • Understanding the Personal Data Economy – Definitions, a brief history, Improving the Status Quo, guidance for individuals & enterprises, commercial potential
  • The Personal Data Economy: Why Now is the Time – PIMS, Case studies & examples, Personal Data Projects: Telcos, Social Networks, Government & Digital Agencies
  • Regulation & Compliance – GDPR, Global data protection laws
  • Can Personal Ownership of Data Help Solve the Identity Puzzle?  Government Initiatives, startups, mobile operators, blockchain
  • How Individuals & Companies Could Benefit from the Personal Data Economy – Efficiency, social causes, brands, rich data
  • The key challenges of the Personal Data Economy – Security, customer knowledge, interoperability, making money

European Consumer Trust Summit

Part of MEF London Week and supported by Mozilla, join MEF for the 7th Consumer Trust Summit on December 1st; bringing together enterprises, start-ups and technology providers to discuss key market enablers and offers an essential European regulatory update.

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Juniper Research

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Juniper Research was founded in 2001 by the Industry Consultant Tony Crabtree, in the midst of the telecoms and dot-com crash. The business was fully incorporated in February 2002 and has since grown to become one of the leading analyst firms in the mobile and digital tech sector.

Juniper specialises in identifying and appraising new high growth market sectors within the digital ecosystem. Market sizing and forecasting are the cornerstones of our offering, together with competitive analysis, strategic assessment and business modelling.