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Is data an asset or a liability?

Drawing on discussions from recent MEF Privacy events in London and Las Vegas, CEO Rimma Perelmuter explores the debate around how companies handle the safeguarding of consumer data and asks, in the context of increasingly stringent regulation relating to such data, if the burden of ownership could outweigh the potential…
Sam Hill
February 8, 2017
5 minutes withVAS

5 minutes with… Empello

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week, Gavin Dent introduces mobile advertising monitoring specialists Empello. Empello is the first company to specialise in monitoring 3G/ 4G advertising leading to services paid for on…
Sam Hill
February 1, 2017

What to expect at Mobile World Congress 2017

MWC 2017 is just four weeks away. As ever, it will present an unmissable opportunity to network, try out gadgets, absorb new ideas and queue for lunch. Here's your sneak peak at the show's big attractions... Are you are going to Mobile World Congress? Have you booked your flights yet?…
Tim Green
January 25, 2017
Industry ViewsRegulationVAS

What’s in store for the mobile ecosystem in 2017?

2016 was an eventful year for technology innovation across the board. And whilst new models have come to the fore the global base of mobile users continues to grow, confirming mobile's central role in how businesses innovate and monetise their services. Everything has been fair game, from the collection and…
January 5, 2017

Meffys finalists 2016: Mobile Messaging

The Meffys final, supported by Mozilla & BiP, is upon us, kicking off from 5.30pm tomorrow! (tickets available here, probably sold out by now!) We are taking a brief look at the finalists in the nine different categories. The Mobile Messaging award, one of our new Global Initiative Categories, recognises…
November 30, 2016