RCS Archives - Page 3 of 13

MEF Roundtable explores A2P RCS in Italy

Iain McCallum, mobile industry veteran and MEF Advisor shares discussions from the recent MEF Future of Messaging RCS Round table in Verona, held in association with MEF Member rdcom. At the event, members of the MEF Messaging Working Group gathered with Italian MNO’s, enterprises and digital advertising agencies to discuss…

Iain McCallumNovember 19, 2019

Guest blog Messaging Channels

Understanding the value of RCS Business Messaging

MEF Member GMS’ Chief Product Officer Virginie Debris discusses what they see as the real value of RCS business messaging (RBM), for both operators and enterprises, and what this means for the future of the channel and of the telecoms ecosystem. When it comes to talking about RCS, the same…

MEFOctober 23, 2019

Messaging Channels

Fireside chat: Modica Group

In this Fireside Chat MEF CEO Dario Betti speaks to Stuart Wilson, CEO of New Zealand based A2P messaging platform Modica Group about their business and the current state of the A2P market in New Zealand and globally. Asked about the maturity and growth of the SMS A2P Market in…

MEFSeptember 26, 2019

ID & Data Opinion

The future of Digital identity: Trends and developments

Iain McCallum, mobile industry veteran and MEF Advisor explores the future of Trust and identity in the digital eco-system in a series of webinars and articles. Here he shares impressions from the EEMA London event and outlines some of the discussions being held about current thinking on digital identity and…

MEFAugust 22, 2019

MEF Member News round-up

MEF Member News, August 19th

Get the latest news, announcements and interviews from MEF Members across the mobile ecosystem globally in this weekly review of member news… Mobile commerce company Bango has partnered with Spotify to increase global access to the streaming service. Spotify is targeting continued premium subscriber growth and recently struck a deal…

MEFAugust 19, 2019

MEF Webinars & Workshops Messaging Channels Payments & Commerce

MEF webinar: payments inside RCS

Do we need to have a conversation about RCS conversational commerce? Yes we do. And MEF is taking the lead. Following the publication of a white paper on the topic, MEF convened a webinar in which three experts explored rich messaging and payment buttons. The future of RCS is still…

MEFJuly 31, 2019

MEF Member News round-up

MEF Member News, July 29th

Get the latest news and announcements from MEF Members across the mobile ecosystem globally in this weekly review of member news… Route Mobile Limited, a leading cloud communications platform service provider, today announced its latest offering – Instant Virtual Number.Mr. Rajdipkumar Gupta, MD and Group CEO, Route Mobile said, “Customers/subscriber…

MEFJuly 29, 2019

Messaging Channels

The pathway to payment in RCS has started

The multimedia evolution of the SMS messaging format (RCS) is getting much of the telecom world to review existing models and businesses for enterprise communication. Recently, the first trials of mobile payment in RCS have been launched, generating plenty of interest. The potential of friction-free transactions and interactive messaging could…

MEFJuly 24, 2019

Messaging Channels

RCS @ ITW2019: Best Practices, Good Intentions, Hard Work

Last month in Atlanta at ITW 2019, the global wholesale event, MEF’s Future of Messaging Programme hosted a series of events on Rich Communications. Here MEF’s COO Joanne Lacey and speakers from the workshop share their takeaways.

MEFJuly 18, 2019

Content & Advertising MEF Webinars & Workshops

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

Global app install ad spend could hit $51 billion this year. Fraudsters want some of that money. Regrettably, they will succeed. Is there anything the industry can do to defend itself? In a MEF webinar, two experts from Oordeoo and Freenet Digital assess the scale of the problem and the…

MEFJuly 17, 2019

MEF Roundtable explores A2P RCS in Italy

Understanding the value of RCS Business Messaging

The future of Digital identity: Trends and developments

MEF Member News, August 19th

MEF webinar: payments inside RCS

MEF Member News, July 29th

The pathway to payment in RCS has started

RCS @ ITW2019: Best Practices, Good Intentions, Hard Work

Mobile ad fraud: the scale of the problem, the nature of the scams, the fightback

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Subscribe for regular MEF updates

We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy