RCS Archives - Page 2 of 13

How Mobile Engagement is shifting customer experience (and commerce) as we know it

Rich business messaging is unleashing a new era of consumer marketing, customer care and conversational commerce. It is giving people a wider choice of channels. And it is enabling post-pandemic comms with low-human contact. This is a revolution, and every brand has questions about it. Ahead of MEF Connects Rich…

MEFSeptember 18, 2020

Enterprise Communications

Trust the wholesale market to innovate in a crisis…

First there was commodification. Now there’s Covid. Times are changing for industry wholesalers. The market is evolving and maybe times of crisis bring out the best in the ecosystem’s most entrepreneurial players. Ahead of MEF Connects Wholesale in October, we explore the challenges and the opportunities… Telco wholesalers are in…

MEFSeptember 14, 2020

Enterprise Communications

The OTTs mean business. What does this mean for business messaging?

Rich messaging is ready to complement SMS. This introduces an exciting world of video sharing, conversational commerce and service bots to the A2P space. Hurrah. Brands need to ensure they have every rich channel covered. Ahead of MEF Connects Rich Communications on September 29 – 1st October, we review the…

MEFSeptember 9, 2020

Enterprise Communications

10 reasons why rich messaging is re-writing the rules of customer communications

Rich business messaging is unleashing a new era of consumer marketing, customer care and conversational commerce. It is giving people a wider choice of channels. And it is enabling post-pandemic comms with low-human contact. This is a revolution, and every brand has questions about it. Ahead of MEF Connects Rich…

MEFAugust 27, 2020

Enterprise Communications Internet of Things Interviews

The future of business messaging: Cloud based, RCS shopping and IoT

How should companies be preparing for the next stage of business messaging? Taken from the new MEF Future of Messaging Guide 2020, we spoke to Jeff Bak, VP of Cloud Messaging Product Management at Syniverse, about what the future holds for business messaging and its users.

MEFJuly 29, 2020

Enterprise Communications

MEF Programme participants update RCS Business Messaging guidelines

Much progress has been made in RCS over the last 12 months: more launches, joint ventures in USA and Japan, the Google Guest rollout, and many innovative campaigns. However, RCS business messaging, still needs more work to be done on industry alignment. Today, MEF’s Future of Messaging Programme participants have…

MEFMay 6, 2020

Enterprise Communications Interviews MEFTV Mobile Payments

MEFTV interview: OpenMarket & the RCS tipping-point

MEFTV spoke to OpenMarket’s Director of Carrier Relations Lucas Walker during SMS & Messaging World about the development of Rich communication services (RCS) and the extent to which both the brands and consumers require education on the new standard’s potential.

MEFFebruary 13, 2020

Enterprise Communications MEF Webinars & Workshops Mobile Payments

RCS goes GOLD in Germany – DT, Vodafone and O2 ready for Rich Business Messaging

O2 became the 3rd German operator to launch RCS in the country on the 5th of February 2020. Germany is the first “Gold Market” for RCS Business Messaging in Europe: all three operators have now launched the new messaging service. There are 13 million RCS customers in Germany at launch…

Iain McCallumFebruary 12, 2020

Enterprise Communications MEFTV Mobile Advertising

The 3-Minute Digital Marketing Test

Ira Cohen, VP of Marketing and business development at MMD Smart, discusses why SMS remains an incomparably effective marketing tool for brands, and why the industry needs to focus on educating digital marketers about the benefits of mobile messaging.

MEFFebruary 6, 2020

Enterprise Communications Interviews

Tata Communications’ Anurag Aggarwal discusses the global A2P ecosystem

MEFTV speaks to Tata Communications’ Anurag Aggarwal – Associate Director of Messaging Services, about a broad range of topics, including the state of the global A2P messaging industry, the fight against grey routes, messaging fraud, and the future of RCS.

MEFJanuary 31, 2020

How Mobile Engagement is shifting customer experience (and commerce) as we know it

Trust the wholesale market to innovate in a crisis…

The OTTs mean business. What does this mean for business messaging?

10 reasons why rich messaging is re-writing the rules of customer communications

The future of business messaging: Cloud based, RCS shopping and IoT

MEF Programme participants update RCS Business Messaging guidelines

MEFTV interview: OpenMarket & the RCS tipping-point

RCS goes GOLD in Germany – DT, Vodafone and O2 ready for Rich Business Messaging

The 3-Minute Digital Marketing Test

Tata Communications’ Anurag Aggarwal discusses the global A2P ecosystem

Join 20,000 Mobile Experts – Sign up for the MEF newsletter

Subscribe for regular MEF updates

We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy

Join 20,000 Mobile Experts – Sign up for the MEF newsletter

Subscribe for regular MEF updates

We won’t share your data with anyone & you can change your preferences at any time – Privacy Policy

RCS

Search

Member Login

Useful Links

Subscribe to our mailing list