Dave Boddington, Group Product Manager at Infobip shares an overview of their session at MEF CONNECTS Omnichannel where he was joined by Upland Software’s Rew Golding to discuss where we are as an industry with RCS and whether 2025 will be the year it becomes the new standard. Some of…

In this guest post, Gegham Azatyan, Co-Founder of leading global provider of omnichannel business messaging solutions and MEF Member Dexatel, explores the importance of an omnichannel approach to marketing, and why so many brands struggle to get it right. Booking a vacation online should be straightforward. However, when a single…