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MEF Asia

How Telenor and Facebook partnered to drive internet adoption in Pakistan

Mobile operator and MEF Member, Telenor, has released the results of a free Facebook campaign in Pakistan, aimed at bringing first-time Internet users online. Facebook was provided with a zero-rated data plan to all Telenor subscribers. The result was a spike in internet uptake, with a significant chunk of new users going…
Sam Hill
March 17, 2015
Guest blogMEF Global

Lucky 13 for MEF – a new name in the year of industry evolution

CEO Rimma Perelmuter reflects on an eventful Mobile World Congress, where MEF unveiled a new identity to reinforce its expanding remit to represent the ever-broadening mobile ecosystem. This year’s 13th MEF Connects MWC in association with American Express marked a significant milestone in our history. MEF Connects MWC 2015 MEF was…
Sam Hill
March 12, 2015
AfricaGuest blog

What it means to live in a mobile first, cloud first world

We are all familiar with the terms 'mobile' and 'cloud'.  The former means portable, wire free connectivity and the latter means network based storage.  Whilst these are obvious misconceptions its how mobile and cloud work together that provides the basis of the next wave of growth for all kinds of services.…
Sam Hill
March 10, 2015
AfricaGuest blogMobile Content

Transforming lives through mobile technology – mind the bumps!

The recent MEF Global Consumer Survey noted that mobile-first regions are driving innovation across a range of mobile services, with accelerated adoption of relatively new areas of mobile such as mHealth, mobile banking and education. Here, Patrick Allainguillaume, Global Market Unit Head at Mahindra Comviva, reflects on mobile's growing importance in playing a…
Sam Hill
January 22, 2015
MEF GlobalVAS

2014 – MEF Year in Review

2014 was another landmark year for the mobile industry – a year which saw groundbreaking new handsets and form factors, more ways to pay as well as lots of hype around verticals such as mHealth and wearables. 2014, was also a pivotal year for MEF as we continued our mission…
Sam Hill
January 14, 2015
10 thingsGuest blog

Preparing for the Social Internet of Things – AVG

Industry figures show that it took 25 years for the first 2.5 billion people to get online. And it’s predicted this number of connections will double in as little as the next five years. Here, Judith Bitterli, Chief Marketing Officer at AVG Technologies shares her thoughts from MEF Global Forum 2014 - plus check out…
Sam Hill
December 17, 2014
MEF Global ForumMeffysMEFTV

Meffys 2014 – All the Nominees and Winners

Last month MEFTV met the Meffys 2014 nominees and winners at the 11th Annual Awards Gala Dinner in San Francisco as part of MEF Global Forum 2014. Watch backstage interviews with all of the winners below. You can also check out all of the finalists – it’s a fantastic round-up of…
Sam Hill
December 2, 2014
AnalyticsRegulation

The 2014 Mobile Market in Brazil [Infographic]

With global attention still on Brazil for the final stages of the World Cup, US Media Consulting has put together this timely infographic offering key stats for Brazil’s mobile market. Brazil has 134% mobile penetration while smartphones account for 18% of the mobile market for example. Earlier this year MEF's LatAm Chairman…
Sam Hill
July 7, 2014
5 minutes with

5 minutes with… Ensygnia

In our 5 minutes with profiles, MEF members talk about their business, their aspirations for the future and the wider mobile industry. This week Richard H Harris, Chief Executive and Co-founder of Ensygnia talks about their unique mobile payments system; MEFTV spoke to Richard at length about their business at MWC earlier this year. . What…
Sam Hill
April 29, 2014
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