CoCreation Hub, Nigeria’s first "open living lab and pre-incubation space", has released this, the second in its infographic series looking at  how Nigerians use their mobiles, this time focusing on working professionals. 39.3% of the sample use their phones to access the mobile web - the most popular usage - and…

While 82 per cent of app installs are organic, users who came from paid ad installs are 2.1 times more engaged.  That's according to a study by mobile ad tracking platform S4M, who also found that 45 percent of ad clicks fail to lead to a visit at all due to poor network speeds, unqualified…

According to research by UX experts Usablenet, over half of B2B customers are using their smartphones to research products for their business.  But the ways B2B companies use mobile is also pushing the channel to become a central component in other core business activities including CRM, transactions, sales and marketing.  Check…

With 52% of people opting to receive push notifications from their apps, app analytics and marketing firm, Localytics has examined the engagement and retention rates of users who opted in compared to those who disabled push messages. The standout statistic is that there is an 88% higher engagement on average for…

Non-card non-cash payments (which include mobile payments and coupons) are set to grow from 9.3 % of all retail transactions today to 19.6% by 2019, that's according to research by specialist payments company, Paypoint.  The same study suggests that a third of people aged 18-30 have bought goods and services…

App analytics and marketing firm, Localytics has released its latest update to its App Stickiness Index - the company measure of user engagement (specifically mining data on app use frequency).  According to the index, 20% of apps are opened just once and then abandoned, with sports apps faring particularly badly at a…

With holiday season upon us, its worth remembering the importance of mobile security when abroad, especially when we feel like catching up on our work email.  A recent study from Sourcefire, (part of Cisco) found that UK employees are potentially putting their companies at risk of cyber-attack when using their mobile…

Here's an interesting infographic from Samsung’s latest security report, based on a pan-European survey of 5,000 workers, examining the apparent shift from work/life balance to work/life blend. Naturally, mobile is a big part of this trend, with 41% now using personal smartphones for both work and personal uses. It also takes in…

With most of the planet firmly in the grip of World Cup fever, the IAB and OnDevice Research bring us some fascinating insights into how consumers globally are using mobile to enhance their experience of the event. 48% of people surveyed in the multi-country study plan to follow matches on their…