RCS World 2023

Business messaging is going from strength to strength. With more enterprises using A2P SMS and OTT channels developing new use cases and pricing strategies to augment Conversational Commerce, this event will focus on how RCS Business Messaging (RBM) is looking to grow the overall ecosystem.

Registration

MEF launched the first RCS World event in partnership with Google last year, hosted at Google’s HQ in Dublin with dedicated learning labs and multiple business connection and networking opportunities. To a packed audience in the auditorium and online, leading industry executives highlighted the potential of RBM – with real-life strategies, ROI, best practices and country comparisons with case-studies from established brands.

By overwhelmingly popular demand we have been asked to repeat the event, this time taking it to the next level!

In 2023, with 800 million active RCS Users on Google’s Cloud platform, MEF is bringing the industry, marketeers and brands all together again, in association with Google, to explore the best practices in implementing and advancing RBM.

Held in Google’s impressive HQ in Paris, you will gain first-hand knowledge from the exploration, education, explanation, and experience of RBM. Utilising the latest innovations around the technology, insights from real experiences and success stories, and teaching from experts from around the globe – you will leave better-informed, with new business connections, and enhanced CX tools to engage with customers.

Brands, digital agencies, MNOs, aggregators, all across the ecosystem – you will benefit from this event.

Join MEF at Google Paris and explore the full potential of conversational messaging.

Overview Agenda

08:30 - Registrations and Networking Breakfast

09:30 - Opening Welcome Speech

Dario Betti, CEO – MEF

10:15 - Google: The Power of the Tick

RCS a year on… Why is verification becoming such an important feature to consumers?
– Verified tick mark
– ‘Basic/branded’ message

Tim Atkinson, RCS Business Development Manager – Google

10:35 - Analyst Forecast and Briefing

Nick Lane, Founder & Chief Insight Analyst – Mobilesquared

11:35 - MNOs Talk Transitioning to RCS

Mobile Operators discuss how is RCS improving consumer engagement in practice. How well is the ‘branded message’ strategy being adopted?

David Boddington, Senior Product Manager – Infobip
Bernd Heinen, Senior Product Manager Corporate Messaging (SMS/RCS) – Telefónica Germany
Claudine Bell, Partner Business Manager – Messaging & Payments (Wholesale) – Virgin Media O2
Amelia Newsom-Davis, Director Payment, Messaging and Identity – Orange

12:00 - RCS Success France

Bouygues and Link Mobilty show how RCS is being used to improve the customer experience on RATP.

Violaine Di Meglio, Head Of Marketing Business Development – Bouygues Telecom
Morgane Le Gloan, Sales Account Manager – LINK Mobility

12:15 - RCS Success UK

BT and Virgin Media/O2 show how RCS is increasing consumer trust and engagement in the UK with Asda and Infobip.

Catherine Maguire, Product Manager – BT
Claudine Bell, Partner Business Manager | Messaging & Payments (Wholesale) – Virgin Media O2

12:30 - RCS Success Spain

Integrating RCS with your mobile wallet for a seamless user experience on Renfe trains.

Mayte Martin, Business Development | Head of RCS Orange – Spain

12:30 - RCS Success France

Sinch present how Nespresso are maximising consumer engagement with RCS.

Kessy Crater, Head of Customer Experience & Strategy – Sinch

14:55 - RCS Success Africa

Dotgo: switching on rich messaging in Nigeria and South Africa.

Barinderpal Mumick, Vice President of Business Development and Operations – Dotgo

15:00 - RCS Success India

Route Mobile show how RCS is engaging consumers with trusted communications across India.

16:15 - RCS as a Digital Marketing Channel

How is RCS being used to deliver high impact, engaging content for world leading brands?
– With P2A how do we varify consumers/numbers?
– How do we get banks and government departments into RCS as a default
– Netnumber override registry in US

Kerstin Trikalitis, Co-Founder & CEO – Out There Media
Stephan Vorse, TCB – Orange France
Kessy Crater, Head of Customer Experience & Strategy – Sinch
David Creasey-Benjamin, Future Messaging Evangelist – imimobile (part of Webex)
Catalin Badea, VP Product Management – netnumber Global Data Services

16:45 - Question Time: What Does The Future Hold for RCS?

Panel of messaging futurists (e.g. DCB, Vova…).
– What other use cases are you seeing
– The Apple Question
– Platform integrations… How do brands add RCS to their workflow – Adobe, Salesforce etc