Programme Overview

MEF engages stakeholders across the industry at a local & international level, to shape regulation & raise awareness of its effective implementation with the aim of protecting revenues & ensuring a positive consumer experience. This ongoing activity looks at the development of new and existing regulations affecting the market for mobile content and commerce.

With proactive relationships with many regulatory bodies in key markets MEF holds a unique position to lobby on the mobile industry’s behalf, helping to shape upcoming regulation to make sure it achieves its aim of protecting consumers with our member’s business interests in mind.

As a truly global member network we can act as a trusted advisor to regulators worldwide, bringing knowledge and experience of issues that have been effectively resolved in a specific market to other regions.

VAS Code of Conduct Downloads

MEF Code Of Conduct v3.0 – Portuguese
Penalties Addendum – Portuguese
MEF Code Of Conduct v3.0 – English
Penalties Addendum – English

Programme Objectives

The programme focuses on a variety of regulation in value-added services. The programme aims to:

  • Amplify relevance of the code having all stakeholders engaged (content providers, aggregators, integrators, MNOs, regulatory agency and the government)
  • Create a platform to discuss better practices, updating/creating new guidelines for the VAS services
  • Development of a Monitoring and Certification Scheme

MEF Policy & Regulation achievements include:

  • Developed and launched a landmark Unified Code for VAS in Brazil, fully supported by government regulator Anatel
  • Established the EMEA Regulatory Committee to discuss the effective implementation of policy codes
  • Completed a regulatory tour of Asia, covering Singapore, Malaysia, Indonesia and India, to meet with the industry and regional regulators to provide thought leadership, foster collaboration and create an environment conducive to continual industry growth
  • Launched the first ever interactive resource for sweepstakes promotions in the US
  • Launched the first ever practical guide to the AVMS Directive for the mobile entertainment industry.
  • Co-produced a European Framework for Safer Mobile Use by Younger Teenagers and Children
  • Was mentioned in the Ayre report on TV broadcasters’ use of premium rate telephone services in programmes as a body developing is its own voluntary ‘framework’ for good practice in participation TV services in the UK.

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MEF MinuteLatest About Regulation

PSD2 has landed. What will happen next? Here are 13 thoughts to ponder

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Did you hear the sound of trumpets and exploding fireworks? Yes, the Payment Services Directive 2 regulation became law this weekend across the European Economic Area. It’s a big deal. So how will banks, retailers and consumers respond? Ahead of a MEF Digital Connects this Thursday to debate the issue, Tim Green asks 13 questions…

On January 13, after years of anticipation, the EU’s revised Payment Services Directive (PSD2) finally went live. The news may have struggled to detract attention from a new book about Donald Trump, but don’t be misled: PSD2 is a banking revolution.

PSD2 is here – are you ready?

| Featured Post, Regulation | No Comments

Following the launch of MEF guidelines on the Payment Services Directive (PSD2) and ahead of the new regulation coming into effect this Saturday the 13th January, CLX Communications’ Rob Malcolm outlines the key things you need to know about PSD2, what it hopes to achieve and what affect it is likely to have on those in the Messaging and Cloud Communications industry.

First, let’s qualify exactly who PSD2 will affect. As stated in the MEF guidelines, PSD2 covers all relevant stakeholders of the mobile payment ecosystem, including banks, payment processors, vendors, service providers, enterprise messaging providers and MNOs. So, it’s fair to say that it will be essential for those in our industry to pay attention.

MEF’s PSD2 Guidelines 2017: Impact on the mobile ecosystem

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MEF’s PSD2 Guidelines are designed to give help all relevant stakeholders of the mobile payment ecosystem, including banks, payment processors, vendors, service providers and MNOs.
The guidelines were originally published in late 2015, when the Payment Services Directive (PSD2) was coming into force in January 2016.

With the deadline of 13th January 2018 looming for all member states to implement the regulation, the guidelines have been fully updated by MEF member Preiskel & Co and supported by CLX Communications, founding members of the Future of Messaging Programme, to provide a fully comprehensive update on this key regulation impacting the mobile ecosystem.

Consumer Trust, regulation and the mobile opportunity

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MEF CEO Rimma Perelmuter explores the consumer trust regulatory paradigm in this excerpt from a guest chapter of The Global Legal Group (GLG) ‘s latest lnternational Comparative Legal Guide to Telecoms, Media & Internet Laws & Regulations in association with MEF. The whole guide is available to download now.

Fifteen years ago, mobile content and services extended to simple Java games and ringtones or as text-to-vote platforms that encouraged viewers to interact with their favourite reality TV shows. Very little, apart from the mobile number, was tracked or known about the consumers that used them.