Programme Overview

Taking a cross-ecosystem approach, MEF’s Future of Messaging Programme provides a unique opportunity to unite all parties within the mobile messaging ecosystem, to achieve a common goal to promote and accelerate best practices in order to limit fraudulent behaviours and identify new opportunities for mobile messaging.

The self-funded initiative supports all stakeholders to advance and protect the Future of Messaging and is part of MEF’s long-term commitment to advocate industry best practice and good regulation across the mobile ecosystem.

Phase 2 of the Programme rolls out in Q4 2017 and sees the industry collaborating to intensify its impact, by creating practical solutions to tackle the fraud types identified and build trust in enterprise messaging.

Fraud Workstream

Creating practical solutions to limit fraud, educate the ecosystem and increase consumer’s trust

Market Development Workstream

Raising awareness of enterprise messaging as a premium and trusted channel, whilst promoting innovation, new use cases and new services

Mobile Messaging performs an essential role in today’s mobile ecosystem building user relationships, delivering customer updates, alerts, authentication etc. It is a critical channel for brands and enterprises to deliver mass cost-effective communications.

The global messaging market faces some key challenges and opportunities, including:

  • Fraudulent practices undermining market value

  • Market clean-up process from such practices is still in its infancy

  • Commoditization – buyers do not always perceive the benefits of using trusted routes

  • Public challenges to the reputation, safety and privacy of mobile messaging

  • Changing dynamics – new technologies and market entrants

  • New use cases from across ever expanding enterprises and sectors

Objectives

  • Build perceptions about enterprise messaging as a premium and trusted channel
  • Reduce the number and impact of industry-wide fraud incidents
  • Produce and publish best practice frameworks, papers and tools to accelerate market clean-up and limit revenue leakage
  • Educate enterprise messaging solution buyers about the threats and impacts of poor procurement processes with lose enterprise messaging requirements
  • Facilitate innovation
  • Promote new services and use cases

Get Involved

Launched in 2015, the self-funded programme is open to participants from all over the world and from any business sector.

Phase 2 of the Programme rolls out in Q4 2017. Current MEF members and non-members can participate. Leave your details below to find out more and get involved today in shaping The Future of Messaging.

 Resources

A2P SMS Features Guide
Enterprise Mobile Messaging Fraud Framework V2.0
Enterprise Mobile Messaging Guide
Future of Messaging Guide
Mobile Messaging e-Bulletin
Messaging Fraud Report
Become a member
Mobile Messaging Report 2016
A2P Fraud Framework
Fraud Management
Market Development
Find out more

Working Group Members

BICS

BICS

BulkSMS.com

BulkSMS.com

CLX Communications

CLX Communications

CM Telecom

CM Telecom

Deutsche Telekom

Deutsche Telekom

DIMOCO Messaging

DIMOCO Messaging

Eclipsoft

Eclipsoft

iconectiv

iconectiv

Infinite Convergence Solutions

Infinite Convergence Solutions

Infobip

Infobip

Infracast

Infracast

iTouch

iTouch

JT Global

JT Global

Mahindra Comviva

Mahindra Comviva

Mitto

Mitto

MMDSmart

MMDSmart

Mobilesquared

Mobilesquared

Movile

Movile

Nexmo

Nexmo

OpenMarket

OpenMarket

Rdcom.it

Rdcom.it

RealNetworks

RealNetworks

Route Mobile

Route Mobile

SAP

SAP

Telefónica

Telefónica

TIMWE

TIMWE

Türk Telekom International

Türk Telekom International

Twilio

Twilio

TWW

TWW

Ubiquity

Ubiquity

Veoo

Veoo

Vodafone

Vodafone

Wau Movil

Wau Movil

Zenvia

Zenvia

Join The Future of Messaging Programme

For information on pricing to join the self funded Future of Messaging Programme visit the dedicated website, or fill in the form to get in touch for more information.

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Upcoming Meetings

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Tue 28

Messaging and SMS World 2017

November 28 - November 29

From the Blog