Taking a cross-ecosystem approach, MEF’s Future of Messaging Programme provides a unique opportunity to unite all parties within the mobile messaging ecosystem, to achieve a common goal to promote and accelerate best practices in order to limit fraudulent behaviours and identify new opportunities for mobile messaging.
The self-funded initiative supports all stakeholders to advance and protect the Future of Messaging and is part of MEF’s long-term commitment to advocate industry best practice and good regulation across the mobile ecosystem.
Phase 2 of the Programme rolls out in Q4 2017 and sees the industry collaborating to intensify its impact, by creating practical solutions to tackle the fraud types identified and build trust in enterprise messaging.
Mobile Messaging performs an essential role in today’s mobile ecosystem building user relationships, delivering customer updates, alerts, authentication etc. It is a critical channel for brands and enterprises to deliver mass cost-effective communications.
The global messaging market faces some key challenges and opportunities, including:
Fraudulent practices undermining market value
Market clean-up process from such practices is still in its infancy
Commoditization – buyers do not always perceive the benefits of using trusted routes
Public challenges to the reputation, safety and privacy of mobile messaging
Changing dynamics – new technologies and market entrants
New use cases from across ever expanding enterprises and sectors
- Build perceptions about enterprise messaging as a premium and trusted channel
- Reduce the number and impact of industry-wide fraud incidents
- Produce and publish best practice frameworks, papers and tools to accelerate market clean-up and limit revenue leakage
- Educate enterprise messaging solution buyers about the threats and impacts of poor procurement processes with lose enterprise messaging requirements
- Facilitate innovation
- Promote new services and use cases
Launched in 2015, the self-funded programme is open to participants from all over the world and from any business sector.
Phase 2 of the Programme rolls out in Q4 2017. Current MEF members and non-members can participate. Leave your details below to find out more and get involved today in shaping The Future of Messaging.