Supported by Mozilla and bics, this eBulletin examines the issue of Consumer Trust in the mobile ecosystem. It takes an in-depth look at the business models, regulatory landscape and market drivers that are shaping mobile business through the lens of Consumer Trust and includes discussion on a healthy Internet from Chris Riley, head of public policy at Mozilla, a look at the influence of the forthcoming GDPR from senior security & risk analyst Chris Sherman at Forrester as well as a guide to global regulation, market forecasts and much more.
Understanding the impact of Consumer Trust has formed a core MEF initiative for last five years. Via our dedicated Consumer Trust Working Group, research and programme of events and Consumer Trust summits, MEF has been at the forefront of the debate.
The eBulletin also contains an overview of MEF’s most recent white paper, in partnership with Juniper research. Named ‘Understanding the Personal Data Economy‘ it examines the idea that consumers can actively participate in how their user data is used – a model premised on a value exchange that is built on trust and informed user consent.